铁 礼品 · 2024
AS Women Empowerement 企业礼品
- A' Design Award 铁奖 2024 in 礼品
- CLIENT: As
- Estimated Number of Design Views: 28,411
- Verification code C127236A3B · Verify this award
Colors
About AS Women Empowerement 企业礼品
A|S决定设计一款年度企业礼品，作为一份宣言和行动号召，旨在赋予不同种族、宗教和社会地位的女性以力量。设计采用克里特齐库迪亚酒（一种传统希腊烈酒）灌装于象征不同女性形象的瓶身中，每个瓶子均配有独特的陶土面孔作为瓶塞，其风格灵感源自古代基克拉迪雕像。这些设计传达了自由、变革、平等、正义、教育、选择和力量的主题。每个瓶子均置于配有艺术图形表现和墙面海报的专属包装盒中。
About the A' Design Award 铁奖
AS Women Empowerement 企业礼品是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计AS Women Empowerement 企业礼品将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。AS Women Empowerement 企业礼品因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Press Kit
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
