Bixdo W60 Star 电动牙刷 by Tan Chengshen is a highly esteemed winner of the very prestigious 2024 A' Design Award 铁奖 in 美容、个人护理与化妆品设计 Competition Category.

铁化妆品· 2024

Bixdo W60 Star 电动牙刷

by Tan Chengshen

A' Design Award 铁奖 Winner in 化妆品 Category

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Verified Award Winner

Verify Award Status for #155501

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bixdo W60 Star 电动牙刷

Bixdo W60 Star 是一款可在刷牙过程中辅助牙齿美白的电动牙刷。刷毛采用导光光纤材料制成,每根刷毛均含有直径为8微米或50微米的纤芯。纤芯具有较高的折射率,而外层包覆材料折射率较低,因此光线只能沿着纤维内部传导。蓝光模式可进一步提升光线向牙齿的导入效果。此外,附加的护龈刷毛在清洁牙齿的同时保护牙龈。该牙刷尺寸为20 × 20 × 120毫米。

The Recognition

About the A' Design Award 铁奖

Bixdo W60 Star 电动牙刷是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Bixdo W60 Star 电动牙刷将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Bixdo W60 Star 电动牙刷因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bristles incorporate a novel optical fiber material, featuring a tiny optical fiber core at the center of the light-conducting bristles with a diameter of either 8 micrometers or 50 micrometers. The core has an exceptionally high refractive index, and due to the outer layer having a significantly lower refractive index than the core, it effectively seals light within the core. This ensures that light can only propagate along the optical fiber, achieving outstanding light-conducting performance. The addition of gum-protective bristles not only contributes to teeth whitening but also ensures thoughtful protection for the gums.
Dimensions & Packaging: 20mm*20mm*120mm
Tags: blue light whitening, light-guiding performance, antibacterial cleaning, intelligent features, sustainability
Production Technology: The original intention of the Bixdo W60 electric toothbrush is to provide users with teeth whitening benefits during use. Therefore, in the design of the bristles, we utilized highly light-conductive materials to ensure maximum efficiency in conveying light to the teeth. We conducted various experiments and tests on the arrangement of the bristle clusters to ensure optimal contact with the teeth during the transmission of light. This ultimately guarantees the best curvature and method to ensure both functionality and aesthetics.
Design Challenge: Achieving a balance between functionality and aesthetics is challenging. To ensure exceptional light transmission, a limited color palette was chosen for the bristles. To harmonize the product style with the bristle design, various color tests were conducted with ongoing adjustments. The application of the new optical fiber material requires continuous testing to ensure both environmental sustainability in production and high levels of sustainability in the product itself.
Research: Qualitative testing was employed during the design process to assess the visual responses to light sensitivity and effects among different demographics at the same distance. User research and usage data from diverse groups were utilized to fine-tune the bristle deflection angle, ensuring a user experience that meets their expectations.
Inspiration: The original intention of the Bixdo W60 electric toothbrush is to provide users with teeth whitening benefits during use. Therefore, in the design of the bristles, we utilized highly light-conductive materials to ensure maximum efficiency in conveying light to the teeth. We conducted various experiments and tests on the arrangement of the bristle clusters to ensure optimal contact with the teeth during the transmission of light. This ultimately guarantees the best curvature and method to ensure both functionality and aesthetics.
Project Duration: The project commenced in Shanghai in November 2022, concluded its research and development phase in Shanghai by November 2023, and is scheduled for market release in May 2024. It was awarded the German National Design Prize in November 2023.
Operation Flow: In daily use, activating the blue light mode can enhance light guidance performance, achieving a whitening effect of six shades in 14 days through brushing. Additionally, other functions can provide daily teeth brushing and cleaning benefits.