Moments Of Speed 摄影作品 by Martin Hoffmann

Moments Of Speed 摄影作品 by Martin Hoffmann is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 摄影与图片处理设计 Competition Category.

铜摄影· 2024

Moments Of Speed 摄影作品

by Martin Hoffmann

Client: Fuchs Neue Technologien (Team FNT)

A' Design Award 铜奖 Winner in 摄影 Category

70,589

Verified Award Winner

Verify Award Status for #158638

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moments Of Speed 摄影作品

在《速度瞬间》中，速度得以令人印象深刻地呈现。乍看之下，这些影像揭示了运动的美学与动感，让观者感受到瞬间的张力与能量。同时，画面呈现出一种有趣的转变——从可视化的速度转向主题中的宁静。在所描绘的运动中，影像散发出独有的宁静感，营造出令人愉悦的放松效果。这种感知上的转变使观者能够体验到一个全新且更深的层次。通过构图、细节、色彩、清晰度与模糊的运用，营造出既具戏剧性又充满动态宁静的画面。

The Recognition

About the A' Design Award 铜奖

Moments Of Speed 摄影作品是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Moments Of Speed 摄影作品将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Moments Of Speed 摄影作品出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book.
Tags: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Production Technology: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Research: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiration: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Project Duration: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operation Flow: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Image Credits: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023