设计师 Naseer Ahmed and Siva Teja Boddeti 的作品 Atria Convergence Technologies 电信移动应用程序 荣获了极具声望的 2024 A' Design Award 银奖，竞赛类别为界面、交互与用户体验设计。
银界面· 2024
Atria Convergence Technologies 电信移动应用程序
设计师： Naseer Ahmed and Siva Teja Boddeti
客户: Act
界面类别A' Design Award 银奖获奖者
已验证的获奖者
验证 #159375 的获奖状态设计作品
关于 Atria Convergence Technologies 电信移动应用程序
Atria Convergence Technologies 是为一家电信服务供应商打造的移动应用界面。该应用让用户能够在同一处管理各项服务、设备与付款。高频交易操作被精简至寥寥数步，以节省用户时间。清晰的信息架构对内容进行了有序组织，使各项功能一目了然、易于查找。内容依据用户行为习惯进行个性化定制，忠诚度奖励机制则有助于提升用户参与度。应用还内置了多项安全功能以建立信任。模块化的结构便于日后扩展新功能。
荣誉认可
关于A' Design Award 银奖
Atria Convergence Technologies 电信移动应用程序是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Atria Convergence Technologies 电信移动应用程序将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Atria Convergence Technologies 电信移动应用程序是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- 尺寸与包装
- not applicable
- 标签
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- 生产技术
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- 设计挑战
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - 研究
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- 灵感
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- 项目周期
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- 操作流程
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- 团队成员
- Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair
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