设计师 Liang Wu 的作品 The Magic Ship Of The Orient 多媒体影像 荣获了极具声望的 2024 A' Design Award 铁奖,竞赛类别为表演艺术、舞台、风格与布景设计。
铁表演艺术· 2024
The Magic Ship Of The Orient 多媒体影像
设计师: Liang Wu
客户: College of Fashion and Design,Donghua University
表演艺术类别A' Design Award 铁奖获奖者
已验证的获奖者
验证 #160054 的获奖状态设计作品
关于 The Magic Ship Of The Orient 多媒体影像
该作品构建了一个融入东方文化元素的舞台场景,将中国折扇、琵琶与引擎组合成一艘巨型飞船。影像运用三维动画、AIGC及裸眼3D技术,让观众体验穿越时空之旅,呈现山水、凤凰、中式园林、石库门与上海等意象。在时装秀的背景中,设计师以AI生成的巨幅动画与六十余位模特相互呼应,映衬服装的设计元素。作品融合虚拟与现实,与时装秀相得益彰。
荣誉认可
关于A' Design Award 铁奖
The Magic Ship Of The Orient 多媒体影像是 A' Design Award 铁奖得主,这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计The Magic Ship Of The Orient 多媒体影像将成为一件备受推崇、令人钦佩且被珍爱的创作,既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践,并拥有与专业知识和才华相结合的称职技术特性。The Magic Ship Of The Orient 多媒体影像因其严谨而受到尊重,旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
- 尺寸与包装
- A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology - 标签
- Fashion show, Stage multimedia, AIGC, Digital art
- 生产技术
- Three-Dimensional Animation and AIGC
- 设计挑战
- The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
- 研究
- This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.
This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention. - 灵感
- The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
- 项目周期
- The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
- 操作流程
- This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
- 专利
- none
- 团队成员
- Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni - 图片版权
- none
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