铁 界面 · 2025
Nexus 空间品牌体验
- A' Design Award 铁奖 2025 in 界面
- CLIENT: DC Tower
- Estimated Number of Design Views: 14,778
- Verification code 332F0DE279 · Verify this award
Colors
About Nexus 空间品牌体验
在奥地利最高建筑——维也纳DC塔的核心位置，Responsive Spaces创造了一个品牌体验空间，诠释着这座塔楼的价值理念：The Nexus为人们呈现了一处休憩、连接与重联的场所。这一媒体装置利用数字信息、声音与光影，引领访客开启一段充满视觉冲击力的旅程，并在情感层面将他们与建筑的灵魂紧密相连。额外配备的触控交互界面让宾客能够自主探索一切。当数字内容呈现时，经过色彩编码并时间同步的光影图案充盈整个空间。
About the A' Design Award 铁奖
Nexus 空间品牌体验是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Nexus 空间品牌体验将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Nexus 空间品牌体验因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Press Kit
- Unique Properties
- The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display. - Dimensions & Packaging
- The room as the size of approximately 3 meters in width and 12 meters in length
- Tags
- Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
- Production Technology
- A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors. - Design Challenge
- The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information. - Research
- No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
- Inspiration
- The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values. - Project Duration
- The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
- Operation Flow
- The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
- Patents
- none
- Image Credits
- Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder
Video (Link): Video & Audio: das narrativ
