Selftea 全自动泡茶机 by Fatih Saruhan is a highly esteemed winner of the very prestigious 2025 A' Design Award 银奖 in 家用电器设计 Competition Category.

银家用电器· 2025

Selftea 全自动泡茶机

by Fatih Saruhan

Client: Hakki Saruhan Ve Ortaklari Yazilim Ve BİlİŞİm Koll. Ştİ

A' Design Award 银奖 Winner in 家用电器 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Selftea 全自动泡茶机

Selftea 是一款专为冲泡土耳其红茶而设计的全自动泡茶机。双腔体系统再现了传统双层茶壶的冲泡方式，配备 2.5 升储水腔与 1.5 升茶壶。滑动机构可将沸水自动导入茶壶进行浸泡，无需人工操作。温度控制与自动浸泡循环精准掌控冲泡时间，水流量可调节以改变茶汤浓度。机身采用不锈钢与耐热玻璃，兼顾耐用性与安全性。紧凑机身尺寸为 250 × 210 × 363 毫米。

The Recognition

About the A' Design Award 银奖

Selftea 全自动泡茶机是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Selftea 全自动泡茶机将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Selftea 全自动泡茶机是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Automatic Turkish Tea Maker replaces the traditional process of brewing tea with total automation.
Its sleek and modern design fits perfectly into today's kitchen, while the patent-pending sliding
mechanism transfers boiling water to the teapot for perfect infusion without intervention from the user.
Control the flow of the water for the desired strength of your tea.
Dimensions & Packaging: The Automatic Turkish Tea Maker has dimensions of Width: 250 mm x Depth: 210 mm x Height: 363 mm, making it compact yet efficient for both home and professional use. It features a dual-chamber system to replicate the traditional brewing method, with a 2.5L water reservoir and a 1.5L teapot capacity. The device operates at 1500W power, utilizing precise temperature control and automated steeping cycles to ensure the perfect Turkish tea experience every time.
Tags: Turkish Tea Maker, Tea Maker, Automatic, Home appliances, Tea, Kitchen appliances
Production Technology: The Automatic Turkish Tea Maker was designed through a user centered approach, focusing on preserving the authenticity of traditional brewing while integrating modern automation. Extensive research on tea making rituals shaped the ergonomics and functionality. The device incorporates high quality stainless steel and heat resistant glass, ensuring durability and safety. Advanced temperature control and infusion techniques were implemented to replicate the precise steeping process of Turkish tea.
Design Challenge: The main creative challenge was automating Turkish tea-making while preserving its authenticity. Traditional methods require precise control over steeping time, temperature, and tea water ratio, which are difficult to replicate mechanically. Socially, tea is a cultural ritual, making user acceptance crucial. Externally, technological limitations, material selection, and production feasibility posed challenges. Through rigorous R&D, smart automation, and material innovation, these obstacles were successfully overcome.
Research: Our process began with field research, user studies, and R&D testing, ensuring a deep understanding of traditional Turkish tea making and user expectations. The design journey was highly iterative, involving numerous sketches, prototypes, and extensive team discussions. Through collaboration and continuous refinement, we transformed insights into a functional, user friendly product that seamlessly integrates tradition with modern automation. This project is a true team effort, shaped by research and innovation.
Inspiration: The Automatic Turkish Tea Maker is an innovative gadget designed to simplify a lot of the hard work
required by the traditional method of brewing with ease and speed. It automates the entire process
to give the real Turkish tea without any kind of manual effort.
Project Duration: The project began in 2022 in Istanbul and was completed in January 2025. Following extensive research, prototyping, and user testing, the final design successfully integrates automation with the traditional Turkish tea brewing method. The product is now prepared for mass production and is expected to be introduced to the market soon, offering an innovative and effortless tea-making experience.
Operation Flow: Using the Automatic Turkish Tea Maker is effortless. Simply add water and tea leaves, press a button, and let the machine handle the rest. It mimics the traditional double teapot method, automatically adjusting heat and steeping time for the perfect brew. The device ensures consistent flavor every time, without the need for manual control. By eliminating guesswork and effort, it makes authentic Turkish tea accessible to everyone, delivering a rich and smooth taste with ease.
Patents: Patent Pending
Team Members: Designer: Latif Mahmudoğlu
Designer: Osman Cihan Demirel
Designer: Mert Gürsoy
Designer: Çağlar Saatli
Designer: Tuğçe Oğuztürk
Image Credits: Creator (Industrial Designer): Latif Mahmudoğlu