Gang Chen, Chao Yang and Xiaolin Fan 的作品 Pattern Reborn 文化产品设计

设计师 Gang Chen, Chao Yang and Xiaolin Fan 的作品 Pattern Reborn 文化产品设计荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为文化遗产与文化产业设计。

铜文化遗产· 2025

Pattern Reborn 文化产品设计

设计师： Gang Chen, Chao Yang and Xiaolin Fan

客户: Hangzhou Arts and Crafts Museum

文化遗产类别A' Design Award 铜奖获奖者

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关于 Pattern Reborn 文化产品设计

《纹样新生》是一系列以中国传统工艺纹样为基础的文化产品与海报视觉设计。设计师从传统服饰与陶瓷器物中提取纹样母题,再通过现代设计手法加以解构与重新诠释。纹样经过数字化处理以确保精准度,并应用于纺织品、陶瓷等材质之上。制作工艺涵盖数码印刷、激光雕刻与高温陶瓷烧制。视觉画面可适配不同尺寸与应用场景。该项目旨在传承传统手工技艺,让传统纹样在现代生活中获得明确的位置。

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关于A' Design Award 铜奖

Pattern Reborn 文化产品设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Pattern Reborn 文化产品设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Pattern Reborn 文化产品设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a design for a cultural and creative product, which was created in collaboration with Hangzhou Arts and Crafts Museum, incorporating traditional patterns and symbols of handicrafts. This design project revitalizes traditional Chinese arts and crafts, allowing people to rediscover the modern charm of Chinese traditional arts and crafts. By extracting traditional patterns from clothing and ceramics, deconstructing and transforming them through modern design, endowing them with contemporary
尺寸与包装: The visual elements are designed for flexible application across various events and activities. They adapt to different sizes and contexts without being constrained by fixed dimensions, enhancing the versatility and creative freedom of the design.
标签: Traditional Crafts, Cultural Innovation, Modern Design, Pattern Redesign, Chinese Heritage, Textile Art, Ceramic Design, Cultural Fusion
生产技术: The production combines traditional craftsmanship with modern techniques. Patterns are digitally processed for precision, then applied to materials like textiles and ceramics. Techniques include digital printing, laser engraving, and high-temperature ceramic firing. This ensures durability, vibrant colors, and seamless integration of traditional motifs into contemporary products.
设计挑战: The main challenge of this project was to maintain the authenticity of traditional patterns while ensuring they fit into modern design aesthetics. Balancing cultural preservation with contemporary relevance required extensive research into traditional motifs and materials.Another challenge was the technical adaptation of traditional designs to modern production processes. Ensuring color accuracy, material compatibility, and design scalability across different products demanded continuous experimentation and refinement. Overcoming these challenges resulted in products that are both culturally meaningful and visually appealing.
研究: This project, in collaboration with the Hangzhou Arts and Crafts Museum, explores how to revitalize traditional Chinese patterns through modern design. By studying motifs from traditional clothing and ceramics, the project aims to preserve cultural heritage while enhancing contemporary relevance. Through deconstruction and transformation, the designs integrate seamlessly into modern cultural products.
灵感: This is a series of designs that integrates various traditional Chinese arts and crafts patterns into unique poster visuals. The project aims to blend the distinctive characteristics of Chinese craftsmanship with contemporary design elements, creating a fusion that highlights the beauty of cultural heritage in a modern visual context. Inspired by motifs from traditional clothing and ceramics, the design undergoes deconstruction and transformation, reflecting both historical depth and contemporary aesthetics.
项目周期: The project started in Hangzhou in March 2023 and was completed in December 2024. The final products were exhibited at the Hangzhou Arts and Crafts Museum, showcasing the successful fusion of traditional Chinese craftsmanship with contemporary design.
操作流程: The design process starts with extracting traditional patterns from Chinese clothing and ceramics. These motifs are deconstructed and reinterpreted using modern design techniques to balance cultural authenticity and contemporary aesthetics. The reimagined designs are applied to products like textiles and ceramics, ensuring both functionality and visual appeal in modern life.
团队成员: Designer: Gang Chen, Designer: Xiaolin Fan, Designer: Chao Yang, Designer: Yi Huang, Designer: Ang Lv, Designer: Rui Deng, Designer: Zilong Chen, Designer: Weilong Liu, Designer: Jiayuan Gu, Designer: Hongjin Xiang, Designer: Jiwei Fang, Designer: Yuanxi Guo, Designer: Ziyi Jin, Designer: Yutin Mao, Designer: Lin Ye, Designer: Yiqun Zhang and Designer: Yilin Wang
图片版权: Image #1: Gang Chen,Xiaolin Fan,Chao Yang, Yi Huang,Ang Lv,
Image #2: Rui Deng, Zilong Chen, Weilong Liu,Jiayuan Gu,
Image #3: Hongjin Xiang, Jiwei Fang,Yuanxi Guo, Ziyi Jin,
Image #4:Yutin Mao,Lin Ye,
Image #5:Yiqun Zhang,Yilin Wang