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Golden Key Venue 办公楼 by MADA s.p.a.m. LLC

Golden Key Venue 办公楼 by MADA s.p.a.m. LLC is a highly esteemed winner of the very prestigious 2025 A' Design Award 铂金奖 in 建筑与结构设计 Competition Category.


铂金建筑· 2025

Golden Key Venue 办公楼

by MADA s.p.a.m. LLC

Client: MADA s.p.a.m. LLC

A' Design Award 铂金奖 Winner in 建筑 Category

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Verified Award Winner

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Colors

The Design

About Golden Key Venue 办公楼

金钥匙园区是位于中国上海的一座办公建筑,由一座旧仓库改造而成。三栋低层体块与一处高层区域相互连接。26米的悬挑由两根包覆镜面不锈钢的斜柱支撑。建筑立面采用28,000块红色陶土板,呈现出极简的校园式外观,上部楼层则由超白玻璃幕墙构成。层叠的体量塑造出LOFT式的室内空间。庭院、露台、屋顶花园以及沿川桥路布置的绿地,将使用者与自然紧密相连。

The Recognition

About the A' Design Award 铂金奖

Golden Key Venue 办公楼是 A' Design Award 铂金奖得主,这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹,是智力创造力极限的见证,展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Golden Key Venue 办公楼展现出超凡脱俗的卓越水准,以其有益而宝贵的特质毫无疑问地让世界变得更美好。Golden Key Venue 办公楼是一件赢得 A' Design Award 铂金奖的作品,它唤起欲望,启发人心,令人愉悦,并迸发出巨大的喜悦。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project explores urban norms through three low-rise blocks linked to a high-rise zone, with two slanted columns. It integrates green spaces along Chuanqiao Road and uses stacked volumes for a loft-like design. The facade, with 28,000 red ceramic tiles, offers a minimalist "academic-style" look, while courtyards, terraces, and rooftop gardens foster creativity and nature connection.
Dimensions & Packaging
The site covers an area of 11,000 square meters, with a total building area of 36,000 square meters (22,000 square meters above ground and 14,000 square meters underground). The building has a height of 40 meters, with 5 floors above ground and some areas reaching 8 floors.
Tags
Urban Catalyst, Urban Renewal, Industrial Architecture, Architectural Transformation, Green Spaces, Community, Research and Development, Cantilever Architecture
Production Technology
The building features a 26-meter cantilever supported by two tilted, mirror-finish stainless steel columns, creating a surreal spatial effect. The facade, made of 28,000 red terracotta panels, evokes a minimalist campus-style aesthetic with green trees and red walls. The upper portion showcases glazed ultra-white glass curtain walls, forming a distinct two-level architectural design.
Design Challenge
The design’s challenge lies in the 26 meter cantilever, supported by two inclined giant columns wrapped in mirror finish stainless steel. These columns extend from the ground to the ceiling, creating a seamless, suspended effect. Balancing structural integrity with the delicate reflective surfaces required close coordination between engineering and design, ensuring both stability and visual impact. Achieving strength, elegance, and a surreal spatial experience was essential to the project’s success.
Research
The Golden Key Venue, located at 1065 Chuanqiao Road in Pudong's Jinqiao area, was formerly the Huashi Storage Warehouse under Shanghai Pharma Group. The five-story, 2,700 sqm building was in disrepair and had low land-use efficiency, affecting the surrounding industrial community. As part of Jinqiao Sub-center's broader transformation, Shanghai Pharma Holdings and Jinqiao Group, two state-owned enterprises, have spearheaded this urban renewal project.
Inspiration
Urban structures possess an inherent logic that requires rationality and knowledge to shape, forming a driving force for urban behavior - an Urban Catalyst. Its purpose is to influence other elements, attracting talent to collectively create a vibrant, cohesive city, driven by empowered industries, urban construction, productivity integration, vitality creation, and regeneration.
Project Duration
The design phase of the architectural project began in 2021, with construction completed in 2024.
Location: 1065 Chuanqiao Road, Shanghai, China
Operation Flow
Through the collaboration between Shanghai Pharma Holdings and Jinqiao Group, an old warehouse has been transformed into a landmark innovation hub in the Jinqiao Sub-center. Magsense Health has settled in the project, with biopharmaceutical companies like Huashi Pharmacy and Huantong Technology joining soon. This initiative is fostering a synergistic biopharmaceutical ecosystem, positioning the area as a key industry hub and a Shanghai benchmark for urban renewal driving new productivity.
Team Members
Lead Architect: Ma Qingyun, Project Architect: Geng Lingxiang, Project Architect: Geng Yifei, Architect: Chen Yitao, Architect: Li Yibo, Architect: Liu Ruihua, Architect: Zhang Jiawen, Architect: Zhou Wenxin, Architect: Zhang Qi, LDI Architect: Hong Youran, LDI Architect: Jiang Hui, LDI Architect: Li Jie, LDI Architect: Lu Lei, LDI Architect: Xue Jian, LDI Architect: Huang Chen, LDI Architect: Gao Ting, LDI Architect: Yuan Yao
Image Credits
Image #1: Photographer Vincent Wu, 2024.
Image #2: Photographer Vincent Wu, 2024.
Image #3: Photographer Vincent Wu, 2024.
Image #4: Photographer Vincent Wu, 2024.
Image #5: Photographer Vincent Wu, 2024.
Video Credits: MADA s.p.a.m LLC, 2024

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