设计师 Leying Bi 的作品 Vision Auction 在线珠宝竞拍 荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为界面、交互与用户体验设计。
银界面· 2025
Vision Auction 在线珠宝竞拍
设计师： Leying Bi
客户: Buling
界面类别A' Design Award 银奖获奖者
54,378
已验证的获奖者
验证 #172207 的获奖状态设计作品
关于 Vision Auction 在线珠宝竞拍
随着线上珠宝交易及拍卖市场的扩大，用户对数字交易中有限的互动性以及信任度的担忧在持续增加。Vision Auction通过应用混合现实技术，改变了竞价体验，允许用户在任何地方虚拟试穿珠宝并参与现场拍卖，无缝整合了数字与现实体验。通过数字孪生拍品和VR展柜功能，它增强了品牌的可信度和数字交易链的价值留存，建立了一个透明、高效、个性化的拍卖生态系统，重新定义了数字珠宝交易的未来。
荣誉认可
关于A' Design Award 银奖
Vision Auction 在线珠宝竞拍是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Vision Auction 在线珠宝竞拍将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Vision Auction 在线珠宝竞拍是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- As online jewelry auctions grow, trust and interactivity remain key concerns. Vision Auction leverages Mixed Reality for virtual try-ons and live bidding, seamlessly blending digital and physical participation. By integrating digital twin lots, it enhances credibility and value retention, fostering a transparent, efficient, and personalized auction experience that redefines digital jewelry trade.
- 尺寸与包装
- Button dimensions are defined as 16mm x 16mm, with a minimum spacing of 16mm and a maximum height of 48mm. Text sizing follows a structured hierarchy, with a default font size of 16 pixels, auxiliary text at 12 pixels, and subtitles and titles reaching up to 48 pixels. The SF Pro font from Apple Vision Pro is used, with varying weights to enhance visual hierarchy and facilitate quick identification of key elements.
- 标签
- Online Auction, Jewellery Auction, Augmented Reality, AI Bidding, Second hand trading, Vision Pro, User Experience Design, Interaction Design, Virtual Reality, Sotheby
- 生产技术
- Interface design was developed using Figma and Adobe Photoshop, with usability testing conducted through the Google Cardboard simulator. Compliance with Apple Vision Pro design guidelines ensured appropriate button sizing and spacing, enhancing gesture recognition and eye-tracking for a more seamless online auction experience.
- 设计挑战
- The main challenge was balancing functionality and simplicity in an online auction platform. Initial brainstorming, informed by user research, generated numerous feature ideas, but excessive complexity made the interface overwhelming. Iterative feasibility testing, validation, and careful consideration of information hierarchy helped distill the design to its most essential and impactful features while maintaining a clean, intuitive interface.
- 研究
- Through internet ethnography and in-depth interviews with high-end jewelry auction participants, I identified key user pain points and framed the research goal: How might we enhance user confidence and browsing experiences in online auctions? Utilizing personas, journey maps, empathy maps, and decision matrices, I developed initial concepts and information architecture. Multiple interface iterations were refined through low- and mid-fidelity prototypes. In the evaluation phase, I employed SUS scoring and VR testing to assess usability and optimize the design.
- 灵感
- The moment an auctioneer's gavel falls is charged with anticipation and exhilaration, capturing the essence of live auctions. From previewing to bidding, the emotional crescendo fuels engagement, a dynamic now reimagined for the digital realm. Vision Auction harnesses MR technology to heighten these interactions, seamlessly integrating them into online bidding to enhance participation and instill confidence.
- 项目周期
- The project commenced in June 2024 in Qingdao, Shandong, China, where its initiation, design, development, and testing phases were carried out. It concluded in January 2025.
- 操作流程
- Users enter the Vision Auction app via Apple Vision Pro to browse upcoming auctions and preview digital twin lots in AR. Eye-tracking and gesture controls enable detailed inspection and virtual try-ons before bidding. During live VR auctions, users engage with the atmosphere and place bids in real time. Afterward, certified digital twin jewelry can be displayed or securely resold within the system, ensuring trust and continuity in secondary transactions.
- 图片版权
- Image #1: Creator Leying Bi, AR Jewelry Showcase, 2024.
Image #2: Creator Leying Bi, Immersive Jewelry Browsing Experience, 2024.
Image #3: Creator Leying Bi, VR Auction Preview, 2024.
Image #4: Creator Leying Bi, VR Auction Scene and AI Assistant, 2024.
Image #5: Creator Leying Bi, Secondhand Trade Showcase, 2024.
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