设计师 Acorde & Co. 的作品 Elogio de la Sombra de Buenos Aires 展览设计、视觉识别 荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为文化遗产与文化产业设计。
铜文化遗产· 2026
Elogio de la Sombra de Buenos Aires 展览设计、视觉识别
设计师： Acorde & Co.
客户: Acorde & Co.
文化遗产类别A' Design Award 铜奖获奖者
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已验证的获奖者
验证 #182560 的获奖状态设计作品
关于 Elogio de la Sombra de Buenos Aires 展览设计、视觉识别
《布宜诺斯艾利斯的影子颂》是为博尔赫斯文化中心量身打造的场域特定展览及视觉识别系统。展览以豪尔赫·路易斯·博尔赫斯的一首诗为灵感,呈现了十二个描绘布宜诺斯艾利斯市中心日常生活的微缩场景。剪纸作品被置于微孔圆柱形灯罩之中,由内部光源照亮并投射出其剪影。整个装置占据了五扇临街橱窗。设计团队将该机构档案中的书法符号进行数字化处理,应用于标题、说明标签及各类印刷品。观众可通过橱窗上的二维码进入互动微型网站。
荣誉认可
关于A' Design Award 铜奖
Elogio de la Sombra de Buenos Aires 展览设计、视觉识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Elogio de la Sombra de Buenos Aires 展览设计、视觉识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Elogio de la Sombra de Buenos Aires 展览设计、视觉识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
- 尺寸与包装
- 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.
2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.
b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows. - 标签
- Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
- 生产技术
- These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.
The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition. - 设计挑战
- The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
- 研究
- In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.
The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.
Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas. - 灵感
- The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
- 项目周期
- The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
- 操作流程
- The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key. - 专利
- Copyrights belong to Acorde & Co., 2026
- 团队成员
- Acorde & Co.
- 图片版权
- Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.
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