X alarm 香烟过滤嘴 by Ladan Zadfar and Mohammad Farshad

X alarm 香烟过滤嘴 by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2017 A' Design Award 银奖 in 社会设计 Competition Category.

银社会· 2017

X alarm 香烟过滤嘴

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award 银奖 Winner in 社会 Category

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Verified Award Winner

Verify Award Status for #44930

View at A' Design Award Press Release Award Badge

Colors

The Design

About X alarm 香烟过滤嘴

X警报，是一种吸烟者的警报，使他们能够在吸烟时意识到自己在做什么。这种设计是新一代的香烟过滤嘴。这种设计可以很好地替代昂贵的反吸烟广告，并且比起其他任何负面广告，它对吸烟者的影响更大。它的结构非常简单，过滤器上印有不可见的墨水，覆盖了草图的负区域。每吹一次，素描就会变得更清晰，所以每吹一次，您都会看到心脏越来越黑，并且您知道自己正在发生什么。

The Recognition

About the A' Design Award 银奖

X alarm 香烟过滤嘴是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计X alarm 香烟过滤嘴将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。X alarm 香烟过滤嘴是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: X alarm looks like any other regular filter at first, but when you start smoking, each puff makes a sketch visible on the top part of filter, it is designed in a way that the negative area of the sketch will be covered with a colorless ink (sketches such as a heart, a lung, male and female signs and so many other things that smoking affects). It may seem so simple but what we aimed is the minds of smokers .
Dimensions & Packaging: Our design is meant to be the exact size of the surface of any cigarette filter brands .
Tags: warning, cigarette filter, life, health, Cancer, Lungs, environment, smoke, tobacco, X alarm
Production Technology: This design can be done just by adding a step to the production line of the company.Cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch.So smokers will see a different sketch each time they light up a cigarette.
Design Challenge: The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.
Research: We did a major research on cigarettes and smoking habits .Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking.15000000000 cigarettes are being smoked daily in the world. As we all know smoking is one of the original causes for cancer. This design has a deep mental effect on smokers, it is not expensive, it is easy to perform and it can be mass produced.
Inspiration: There are about 1,300,000,000 smokers in the world. Cigarette is the basis factor of non-contagious illnesses such as heart diseases, serious pulmonary infections and cancers, that these cause about 60 percent of deaths in the world. Cigarette and tobacco are known as the second cause of death! Hundreds of people die every year because of secondary smoke! We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people's lives.
Project Duration: This idea was contributed in World Design Impact Prize 2015.2016 in Aug 12, 2015 from Iran
Operation Flow: These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette. This random distribution lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!
Team Members: LADAN ZADFAR
MOHAMAD FARSHAD
Image Credits: Photographer Mohammad Farshad
illustration LADAN ZADFAR