Qwerty 沙发床 by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 A' Design Award 银奖 in 家具设计 Competition Category.

银家具· 2018

Qwerty 沙发床

by Andrea Cingoli

Client: CONCEPTICONstudio

A' Design Award 银奖 Winner in 家具 Category

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The Design

About Qwerty 沙发床

QWERTY是一款外形酷似电脑键盘的沙发床。每一个"按键"都构成一块柔软的坐垫，为在办公室或家中工作的使用者提供支撑。微型电动马达通过遥控器操控，可单独调节每一块按键坐垫，从而重塑整个表面的形态。遥控器提供十种预设模式，并可继续添加更多设置。QWERTY既可作沙发使用，也可当作床，或成为完全个性化定制的支撑体。该设计将人们熟悉的日常图像转化为灵活多变的家具，并带有一丝轻盈的诙谐意趣。

The Recognition

About the A' Design Award 银奖

Qwerty 沙发床是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Qwerty 沙发床将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Qwerty 沙发床是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
Dimensions & Packaging: W 1100mm X D 3100mm X H 1100mm
Tags: qwerty, vintage, flexibility, luxury, couch, sofa
Production Technology: stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
Design Challenge: The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
Research: I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
Inspiration: The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
Project Duration: The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture.
Operation Flow: The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
Patents: Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU
Team Members: Andrea Cingoli
Valentino Castelli
Umberto La Sorda
Image Credits: CONCEPTICONstudio