Care for Mom to Be 社会意识宣传活动 by Seyon Kim

Care for Mom to Be 社会意识宣传活动 by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 社会设计 Competition Category.

铜社会· 2020

Care for Mom to Be 社会意识宣传活动

by Seyon Kim

Client: Seyon Kim

A' Design Award 铜奖 Winner in 社会 Category

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Verified Award Winner

Verify Award Status for #87971

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Colors

The Design

About Care for Mom to Be 社会意识宣传活动

"关爱准妈妈"是一项旨在唤起公众关注孕期女性出行需求的公益宣传活动。该活动呼吁其他通勤者在列车上让座,或在停车场让出车位。视觉识别系统源自一枚将孕妇身形与心形轮廓融为一体的标志,寓意孕育与关怀。设计以红橙相融的温暖柔和色调,取代了通常与孕期相关联的惯用色彩。带有该标志的海报与印制地铁车票被投放于车站和停车场等场所。

The Recognition

About the A' Design Award 铜奖

Care for Mom to Be 社会意识宣传活动是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Care for Mom to Be 社会意识宣传活动将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Care for Mom to Be 社会意识宣传活动出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim