Konka LED A3 Series TV 智能电视 by Konka is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 消费电子设计 Competition Category.

银消费电子· 2020

Konka LED A3 Series TV 智能电视

by Konka

Client: Konka

A' Design Award 银奖 Winner in 消费电子 Category

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Colors

The Design

About Konka LED A3 Series TV 智能电视

康佳LED A3系列电视是一款专为家庭观影打造的智能电视。A3系列机身纤薄轻盈，底座造型灵感源自雄鹰展翅，形如飞翼。玻璃背板与中框结构实现了无边框设计，正面观看时边框与屏幕浑然一体，宛如一片薄片。拉丝金属部件与哑光饰面令侧面呈现出丰富的层次感。红色圆形灯效按键掌控主要功能，并集成了语音操控与光线感应功能。产品采用长波长蓝光芯片LED，有效降低蓝光危害。

The Recognition

About the A' Design Award 银奖

Konka LED A3 Series TV 智能电视是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Konka LED A3 Series TV 智能电视将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Konka LED A3 Series TV 智能电视是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The A3 series TV offering a lightweight and slim overall shape with a flying wing-shaped base.It was designed with the leading-edge product language to combine high-tech screen with optimum sound and high-level craftsmanship.
Dimensions & Packaging: 55/1229*297.8*773.3mm
65/1448.7*334*911.8mm
75/1674.5*578*1587.7mm
Tags: Flagship,55A3,65A3,75A3,LED
Production Technology: More focused CMF design, Nordic matte mesh, marbled natural texture and metal texture of industrial products. The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
Design Challenge: The A3 series is not only thin and light, but also has a glass back plate and a mid-frame to achieve a rimless design.The newly upgraded large-size speaker and the metal side of the ground add a metal speaker net blessing, each note is fully expressed.More focused CMF design,Nordic matte mesh, marbled natural texture and metal texture of industrial products,The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
Research: With the development of the color TV industry and the changes in market demand, people are pursuing new requirements for the performance of smart TVs while pursuing TV appearance, content richness and application experience.Ultra-thin rimless TV/Blu-ray health TV also ushered in new market opportunities.With the maturity of manufacturing technologies such as LEDs and metal structural parts,Adjust the traditional production assembly method by integrating structural components.Our TV can achieve a true rimless design.The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced.
Inspiration: Convincing with it’s minimalist design , frame and screen seem to blend into one another which is visible from the front as a slice.The layering design underscoring the thinness of the side face.The operating concept is user-friendly so that The red circular light button can easily control all functions.In the narrow network, new technologies and functions such as voice control and light sensing are integrated.The design of the flying wing-shaped base was inspired by eagles.
Project Duration: The project started in April 2018 in Shenzhen and finished in April 2019 in Shenzhen, and was exhibited in Beijing in April 2019.
Operation Flow: The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced;The hardware circuit platform also has the requirements of faster, more stable, better picture quality and better sound performance;Meanwhile, by selecting the LED of the long-wavelength blue chip to achieve the purpose of preventing blue light.
Patents: Patents：201930141777.3
Team Members: Designer:XUN LUO
Designer:HAO CHANG
Designer:QIANG LI
Creative Director:YONG JIN
Creative Director:XIAOZHEN CHEN