Idea And Plan 文具产品 by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 美术与文具用品设计 Competition Category.
铜美术用品· 2020
Idea And Plan 文具产品
Client: PK Design X Keskin Color
A' Design Award 铜奖 Winner in 美术用品 Category
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- Verified Award Winner
- Verify Award Status for #92450
The Design
About Idea And Plan 文具产品
“想法和计划”系列旨在减轻跟踪任务列表，组织，会议和想法的日常负担。设计过程首先研究各种品牌的子弹日记，组织者和素描笔记本，然后在亲朋好友之间进行QandA，以更好地掌握不同的列表和素描方式。想法和计划系列需要不同的观点。通过文字游戏，对比鲜明的色彩，版式和自我解释的内容，该系列旨在为日常工作增添色彩和乐趣。
The Recognition
About the A' Design Award 铜奖
Idea And Plan 文具产品是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Idea And Plan 文具产品将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Idea And Plan 文具产品出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a collaboration between of two brands, PK Design and Keskin Color. The set consists of notebooks, planners and magnets. The design puts a play on the two words, idea and plan, and creates two different types of organizers, one for to do lists, one for ideas and sketches.
- Dimensions & Packaging
- Idea notebook: 13x21cm, hard cover, elastic fabric band for page protection
Plan notebook: 9x14cm, hard cover, elastic fabric band for page protection
Idea and Plan weekly planners: 26x12cm
Idea and Plan magnets: 10 x 19cm, notepad size: 8x11cm, a pencil included within the design - Tags
- stationery, organizer, notebook, planner, notepad, magnet
- Production Technology
- Production was realized by Keskin Color, which is both the client and the partner in the project. Keskin Color was responsible for the production and distribution of the products.
The notebooks are each 80 spread with 80 gr paper. All printing is in color. - Design Challenge
- The design needed to apply to a large audience and aim to organize their busy schedules and collecting all data in one place. The Idea notebook was tricky because the page layout had to be sufficient for an average person's hand writing and sketch process.
Colors were specifically made to cheer the owner of the products, literally adding a splash of color to everyday responsibilities and brain storming.
Another challenge was to make the products pop among other notebooks, planners and magnets. The typography and color scheme were designed to be loud and clear in order to quickly capture the attention of a possible buyer. - Research
- An overall search for a common ground and differentiating points among planners and bullet journals was a must prior to the design process. It was almost like a sociological research since the two concepts were to apply to a large mass.
Some of the other research steps were: many trips to different stationery shops, Q&A with friends and co-workers about note-taking and daily organizers and color tests to find the right ones. - Inspiration
- Daily chores and organizational skills.
Office life and the pace of modern world, mixed with humor and practicality.
Effects of colors on human psychology. - Project Duration
- The project started in September 2018, in Istanbul. Design was finished at the end of November 2018.
Products were on shelves in April 2019. - Operation Flow
- Idea and Plan stationery products are meant for personal use on a daily basis. Plan notebook is a small, pocket size notebook because since it is all about to-do lists and reminders so the owner has to carry it around. Idea notebook is a little larder than Plan, in order to capture the wonderful ideas, sketches, inventions and general brainstorming of its owner. Each notebook has an elastic fabric band in order to protect the content. The band can also be used as a pencil holder. The other products within the set use the same content and color scheme as the notebooks and appropriated to the specific product's size and use.
- Image Credits
- Image #1: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea and Plan, 2019
Optional Image #1: Art direction Polin Kuyumciyan, Photographer Seda Vardar, Idea And Plan, 2019
Optional Image #2: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #3: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #4: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
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