Macy’s Website 电子商务网站 by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award 金奖 in 网站与网页设计 Competition Category.
金网页· 2020
Macy’s Website 电子商务网站
Client: Macy's
A' Design Award 金奖 Winner in 网页 Category
- 87,206
- Verified Award Winner
- Verify Award Status for #93996
The Design
About Macy’s Website 电子商务网站
梅西百货（Macy's）网站是一个电子商务平台，让顾客能够在线选购梅西百货的全线商品。该网站于2019年根据顾客反馈意见进行了重新设计，呈现出简洁、纯粹且富有时尚气息的设计风格。版面布局借鉴了时尚媒体与消费电子产品的视觉语言，旨在使梅西百货有别于其他竞争零售商。设计采用了现代响应式网页技术，使网站可在笔记本电脑、平板电脑和智能手机上流畅浏览。此次改版以用户体验研究为指导，包括问卷调查、用户访谈以及可用性测试。
The Recognition
About the A' Design Award 金奖
Macy’s Website 电子商务网站是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Macy’s Website 电子商务网站将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Macy’s Website 电子商务网站激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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