Descry Taiwan Exhibition 新型態的消費模式 by I'der Branding Design is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 元设计、战略与服务设计 Competition Category.
铜服务· 2020
Descry Taiwan Exhibition 新型態的消費模式
Client: Tea Farm No. 35
A' Design Award 铜奖 Winner in 服务 Category
Verified Award Winner
Verify Award Status for #94501The Design
About Descry Taiwan Exhibition 新型態的消費模式
此展覽設置於台灣的著名觀光景點－阿里山。將藝術與產業以設計做為結合，創造出跨領域的合作互利模式。以隱藏於山林之中的空間作為展覽場所，吸引特定族群前來欣賞，顛覆一般展覽模式，讓前來觀看此展覽的人能更加感受到在地的文化與精神，進而推廣台灣茶產業。
The Recognition
About the A' Design Award 铜奖
Descry Taiwan Exhibition 新型態的消費模式是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Descry Taiwan Exhibition 新型態的消費模式将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Descry Taiwan Exhibition 新型態的消費模式出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The exhibition was at Mountain Alishan, a famous tourist attraction in Taiwan, which combines arts with the Taiwanese traditional tea industry. The cross-sections cooperation of this exhibition could bring out the new business module. On each package, tourists can see different expressions conveying the same theme, "Taiwan." Immersing in the beautiful scenery of Taiwan, visitors could have a deeper understanding of Taiwanese tea culture and industry.
- Tags
- Taiwan, Tea Brand, Alishan, Industry, Art, Lin, Pang-Soon, Tea Farm No. 35, New Consumption Pattern, Exhibition Design, I'DER BRANDING DESIGN, YI-JEN, TU
- Production Technology
- The exhibition presents a variety of techniques of expression. We display gift boxes made with art paper, giclee print on acid-free paper, image transfer techniques on aluminum tea bucket, circuit board art of artistic image, cyanotype, and laser engraving. The main purpose is to express the various beauty of Taiwan by different materials and different printing techniques.
- Design Challenge
- We try to present delicate illustrations using interesting processes on different textures. For example, we use image transfer techniques to print several images of Taiwan on aluminum tea buckets.
- Inspiration
- Alishan has precious natural resources and great tea-making techniques. This object combinates the arts and Taiwanese tea industry to offer a new approach to industrial transformation. Create a new image of the traditional industry, Which can impress tourists and promote Taiwanese tea.
- Project Duration
- The design concept came up at the beginning of 2017 and accomplished on December 24th, 2017. The exhibition was held at the Alpine Botanical Garden in Alishan National Forest Recreation Area until January 15th, 2019.
- Team Members
- Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Producer: PANG-SOONG, LIN
Producer: ZEN-JING, WU
Design Guidance: YU-HSIANG, NI
Design Guidance: MENG-HAN, LIU
Designer: PEI-JUNG, CHUNG
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Space Designer: TZU-HAO, KUO
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