Nano Airy Straight Iron 直发器 by Takako Yoshikawa

Nano Airy Straight Iron 直发器 by Takako Yoshikawa is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 美容、个人护理与化妆品设计 Competition Category.

银化妆品· 2020

Nano Airy Straight Iron 直发器

by Takako Yoshikawa

Client: Takako Yoshikawa, Kasetu Souzou Inc.

A' Design Award 银奖 Winner in 化妆品 Category

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Colors

The Design

About Nano Airy Straight Iron 直发器

纳米透气的直发器结合了纳米陶瓷涂层材料和创新的负铁技术，可将头发轻柔光滑地变成直发。由于盖子和主体顶部的磁传感器，当盖子关闭时，设备会自动关闭，可以随身携带。 USB充电无线设计的紧凑型机身易于存放在手提包中，便于携带，可帮助女性随时随地保持优雅发型。白色和粉红色配色为设备赋予了女性化的色彩。

The Recognition

About the A' Design Award 银奖

Nano Airy Straight Iron 直发器是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Nano Airy Straight Iron 直发器将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Nano Airy Straight Iron 直发器是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The nano airy straight iron uses an innovative ion technology, which can keep smooth texture, softy shiny straight for a long time. The iron plate has undergone a nano-ceramic coating is feeling very smooth. The magnet sensor at the top of cap and body, makes the power off automatically when the cap is closed, which is very safe to use. Weighting 265g and USB rechargeable type, nano airy straight iron is light and easy to carry. It can help females to keep a good hairstyle anytime, anywhere. The basic color of the product is soft, warm and pure matte white, and the accent color is pink gold.
Dimensions & Packaging: The hot air curl iron with negative ion function, ceramic coating heater,USB rechargeable wireless design, universal voltage, maximum temperature 180 degrees Celsius. 41 x 63 x 220mm, 265g
Tags: Small, Lightweight, Keep smooth texture, soft shiny and beautiful, straight Iron, Hair styling, negative ion function
Production Technology: First, I expressed handwritten designs, then expressed them digitally, examined all the materials, various sizes, and completed the design data.
Next, I created a mockup based on design data, then carried out concrete verification. Finally, the main material I used for the appearance is heat resistant resin that can withstand high temperatures of 200 degrees Celsius. I gave design data and samples to the production factory and mass-produced.
Design Challenge: I tried hard to balance the function with size and weight of straight iron by a lot of experiments.For making a straight iron which easy to carry and straighten hair beautifully everywhere, I used a lot of creativity to select materials for the texture.In order to reproduce the color which I imaged, I examined the painting many times.
Research: By the time I completed this product, I studied hundreds of straight irons that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, Shanghai, Taipei, etc. to see the products. At the same time, I also studied the design characteristics required by women for straight irons. The main research theme is design, size, material, painting, function. Based on this huge amount of research data, I completed this design.
Inspiration: Many working Japanese women are busy in the morning, and the time spent on hair care is limited. Although the hair is straightened well in the morning, it returned to no-shiny curls in the evening. I'd liked to design a product which can create a comfortable and elegant time for them to keep beautiful hairstyle anytime, anywhere. First, I had started thinking about functionality and got some ideas, like the negative iron, smart body, the ease of operation etc. Then, I wanted the product looks like a beautiful pure white pottery inlaid with pink ring. That's why the color of the product is pure matte white and pink gold.
Project Duration: This project began on 2018 at Tokyo, released in Japan in February 2020.
Operation Flow: We plan and propose this product in 2018, complete the design in January 2019, then completed the design data in April 2019 and started manufacturing the mold. Mass production began in December 2019, and it was released in February 2020.
Patents: Design Right : 2019-12-20, 003496579-0001, HH28206895, Patent of Japan.Copyrights, Kasetu Souzou Inc., Takako Yoshikawa
Team Members: Product Design : Takako Yoshikawa
Artistic Direction :Takako Yoshikawa & Kasetu Sousou Inc.
Brand Direction Advisor : Samantha Thavasa
Manufacturer : Koizumi Seiki Corporation