Differ

Gudao is a design studio of Jiangsu Guaizuo Cultural Creativity Co., Ltd. This team is addicted to not only design but also Chinese traditional culture. To express the attitude of life which is in pursuit of humanism in oriental culture Gudao uses the cultural elements in product design. Specifically the studio works on housewares and furniture design, these can be given more spiritual needs. Design of Gudao is to present how people like them think and express their views of culture and beauty.

Differ的创意作品获得了广受赞誉的A' Design Award & Competition的表彰，获奖领域包括家具、照明和厨具。A' Design Award & Competition的评审团授予Differ4项A' Design Award，A' Design Award 银奖为其中最高殊荣。Differ在家具类别中多次获得认可。对Differ作品的评定由国际评审团完成，评审成员包括资深学者、设计专业人士和新闻工作者，他们依据既定标准对匿名作品进行评分。

全部奖项均授予于A' Design Award & Competition的2017 - 2018届赛事。Differ的成就使其获得了世界设计评级头衔预备专业人士。Designers.org将Differ列为中国的获奖创作者之一。

DIFFER is a brand created by Jiangsu Guaizuo culture and creative Co., Ltd., aiming at housewares and furniture design and customizing cultural office supplies and gifts.
Gudao design studio is the core design department.