Fido Dido House by 7UP Free Umsebenzi Oyinhloko Wokuhlanganiswa Nomkhiqizo by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Umsebenzi Oyinhloko Wokuhlanganiswa Nomkhiqizo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Umcimbi Competition Category.

IbhulonziUmcimbi· 2020

Fido Dido House by 7UP Free Umsebenzi Oyinhloko Wokuhlanganiswa Nomkhiqizo

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Umklomelo Webhulonzi we-A' Design Award Winner in Umcimbi Category

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Verified Award Winner

Verify Award Status for #100578

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Colors

The Design

About Fido Dido House by 7UP Free Umsebenzi Oyinhloko Wokuhlanganiswa Nomkhiqizo

Umbhalo Wencwadi: I-Fido Dido House iyisakhiwo sebhrendi esenzelwe izinsuku ezimbili esakhiwa e-Covent Garden eLondon. Idizayini iguqula umhlaba omnyama nomhlophe onezinhlamvu ezimbili ozimele womlingiswa u-Fido Dido ube yisikhala esinezici ezintathu. Izivakashi zihamba ezindaweni ezinezindikimba ezahlukene, okuhlanganisa ikhabethe elinezingubo ezidumile kanye nendawo yokugcina ukudla enegcwaliswe ngo-Fido Flakes. Ezinye izici ezibalulekile zihlanganisa indawo yokupholisa efana nesiqandisi, ama-hammock okuphumula, udonga lokudweba oluxhumana nabantu, umculo ozolile kanye nokuzama imikhiqizo. Lesi simo esibamba yonke imizwa simema izivakashi ukuba ziphumule futhi siphilise umyalezo womkhankaso.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Fido Dido House by 7UP Free Umsebenzi Oyinhloko Wokuhlanganiswa Nomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Fido Dido House by 7UP Free Umsebenzi Oyinhloko Wokuhlanganiswa Nomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Fido Dido House by 7UP Free Umsebenzi Oyinhloko Wokuhlanganiswa Nomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release