KitKat Chocolatory Ukwakhiwa Kwezangaphakathi ngu-Justin Vinet - Model/ctzn

Umdwebo KitKat Chocolatory Ukwakhiwa Kwezangaphakathi ngu-Justin Vinet - Model/ctzn ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IgolideIngaphakathi· 2020

KitKat Chocolatory Ukwakhiwa Kwezangaphakathi

ngu Justin Vinet - Model/ctzn

Iklayenti: Unique Store Fixtures

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ingaphakathi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#101411

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-KitKat Chocolatory Ukwakhiwa Kwezangaphakathi

Yethula umqondo kanye nomkhiqizo ojwayelekile ngendlela ekhangayo ngokwakhiwa kwesitolo, ngokuqondile emakethe yaseCanada kanye ne-Yorkeleum. Kusetshenziswa isipiliyoni sangaphambilini sokwenza indawo nezindawo zomhlaba wonke ukuthola futhi ukucabanga kabusha konke okuhlangenwe nakho. Dala isitolo esisebenza kakhulu, esingasebenzela kahle ithrafikhi ephezulu kakhulu, isikhala esiyinkimbinkimbi.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

KitKat Chocolatory Ukwakhiwa Kwezangaphakathi iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. KitKat Chocolatory Ukwakhiwa Kwezangaphakathi ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. KitKat Chocolatory Ukwakhiwa Kwezangaphakathi idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Amathegi: pop-up, interactive, branding, experience, flagship,
Ubuchwepheshe Bokukhiqiza: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Inselele Yokudweba: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Ucwaningo: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Ugqozi: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Ubude Bephrojekthi: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Ukuhamba Kokusebenza: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Amapathenti: Copyrights belong to Nestle, 1911
Amalungu Eqembu: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Amakhredithi Ezithombe: Photographer: One Method, 2019