Interdependence Umsebenzi Wokuqala: Ukuklama Kwephosta by Haitao Song

Interdependence Umsebenzi Wokuqala: Ukuklama Kwephosta by Haitao Song is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Ezenhlalakahle Competition Category.

InsimbiEzenhlalakahle· 2020

Interdependence Umsebenzi Wokuqala: Ukuklama Kwephosta

by Haitao Song

Client: SongHaitao

Umklomelo Wensimbi we-A' Design Award Winner in Ezenhlalakahle Category

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Colors

The Design

About Interdependence Umsebenzi Wokuqala: Ukuklama Kwephosta

Umbhalo Wencwadi: I-Interdependence iphosta lomsebenzi womphakathi eyenzelwe ukudonsa ukunakwa kwezokuvikelwa kwezilwane zasendle. Iphosta libonisa ipuleti lokudla. Ohlangothini lwesobunxele kulele izilwane zasendle ezifile, ilulwane kanye nesikhwakhwa. Ohlangothini lwesokudla kulele iphaphu lomuntu elithelelekile elinesakhiwo se-coronavirus ngaphakathi. Igazi lezilwane lisakazeka lakhe isakhiwo sephaphu, futhi imithambo yegazi yephaphu idwetshiwe njengezingatsha zomuthi. Isithombe sihlanganisa ukudliwa kwezilwane zasendle nokuthelelana kwezifo futhi sisho ukuthi ukuvikela izilwane zasendle kuvikela abantu. Iphosta lilinganiselwa ku-70 ngo-50 amasentimitha futhi liboniswa ngaphandle nakuxhumana kwe-inthanethi.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Interdependence Umsebenzi Wokuqala: Ukuklama Kwephosta iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Interdependence Umsebenzi Wokuqala: Ukuklama Kwephosta ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Interdependence Umsebenzi Wokuqala: Ukuklama Kwephosta iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020