Grundig Serenity Umenzi Wetiye by Mert Ali Bukulmez

Grundig Serenity Umenzi Wetiye by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Izinto Zasendlini Competition Category.

IsilivaInto Yasendlini· 2020

Grundig Serenity Umenzi Wetiye

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Umklomelo Wesiliva we-A' Design Award Winner in Into Yasendlini Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Umenzi Wetiye

I-Serenity ingumenzi wetiyi wesimanje ogxila ekuhlangenwe nakho okujabulisayo komsebenzisi. Iphrojekthi ikakhulukazi igxile ezintweni ezinhle zokwazi kanye nokuhlangenwe nakho komsebenzisi njengoba inhloso eyinhloko iphakamisa umkhiqizo ukuthi uhlukile kumikhiqizo ekhona. Idokodo lomenzi wetiyi lincane kunomzimba elivumela umkhiqizo ukuba ubheke phansi oluletha ubunikazi obuhlukile. Umzimba oyigobele kancane ohlanganiswa nezindawo ezisikiwe futhi usekela ubunikazi bomkhiqizo obuhlukile.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Grundig Serenity Umenzi Wetiye iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Grundig Serenity Umenzi Wetiye ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Grundig Serenity Umenzi Wetiye iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019