Hello Future Umbukiso Ukuma by Nicoletta Santini

Hello Future Umbukiso Ukuma by Nicoletta Santini is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

InsimbiIngaphakathi· 2020

Hello Future Umbukiso Ukuma

by Nicoletta Santini

Client: BD Expo S.R.L.

Umklomelo Wensimbi we-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Hello Future Umbukiso Ukuma

"Okuncane kunayo" ifilosofi, ekhuthaze iphrojekthi yalesi sitolo sombukiso sanamuhla futhi esincane. Ukulula okuhlanganiswe nokusebenza nokuxhumeka okungokomzwelo kwakuyimiqondo ngemuva kwalomklamo. Ukwakheka kwe-futurist kwesakhiwo kuhlanganiswe nemigqa elula yokubukisa efana nobubanzi bemikhiqizo ebonisiwe nemidwebo nekhwalithi yezinto zokwakha kanye nokuphothula ukuchaza le phrojekthi. Ngaphezu kwalokho, ukukhohlisa kwesango elihlukile ngenxa yezinguquko zokubukwa yinto esebenzayo eyenza lokhu kuma kuhlukile.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Hello Future Umbukiso Ukuma iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Hello Future Umbukiso Ukuma ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Hello Future Umbukiso Ukuma iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The central laminated wooden gate, designed to create an open space stand and to make the company name stand-out on every side, characterizes the stand.
This structure is surrounded by several minimal displays always in high quality laminated wood, which delimits the accesses to the central meeting area such as permits the client to exhibit his products in a sophisticated way.
To guarantee the correct impact for the corporate communication two wide led walls were laterally arranged.
Dimensions & Packaging: This 3 sides open stand measures mt. 16 x 9 m (144 mq) and it reaches a maximum height of 5 m with the gate structure and back wall.
Tags: Exhibition Design, Pavoni Italia, BD Expo, Sigep, Rimini fair, modular furniture, futuristic exhibition structure, less is more, minimalism and functionality
Production Technology: The stand is based on a raised platform with natural laminated flooring.
The structures such as the displays of the stand are made of laminated wood, while the furnishings are made of metal and plastic. The LED lightings such as two led walls with relative audio system and control were disposed in addiction to 3D logos and stickers.
Design Challenge: The challenge was to give a unique identity that could be remembered, a simple and representative stand, where the products could be enhanced, creating a futuristic identity.
Research: The research was aimed at giving a unique character to the stand, which stood out for its originality and simplicity. The goal was to give the company an innovative, quality and recognizable character. To create this project I studied the selected products the client wanted to exhibit such as the minimal corporate communication, trying to combine them with futuristic design.
Inspiration: Simplicity combined with functionality and emotional connection were the concepts behind this minimal exhibition stand.
The futuristic shape of the central structure combined with the simplified lines of the displays such as the selected range of exhibited products and graphics and the high quality of materials and finishing proposed are the representation of this philosophy, usually expressed with the words "Less is more".
Project Duration: The project started in 2019 and was exhibited at the world's top event for the entire supply chain of the Artisan Pastry, the Sigep Exhibition that took place in Rimini, Italy, in January 2020.
Operation Flow: The illusion of a different gate because of the viewpoint changes is the distinctive element that makes the stand unique.