Beauty United Space Ukwakhiwa Kwangaphakathi Kwesaluni by John Sun and Renee Zhu

Beauty United Space Ukwakhiwa Kwangaphakathi Kwesaluni by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IgolideIngaphakathi· 2020

Beauty United Space Ukwakhiwa Kwangaphakathi Kwesaluni

by John Sun and Renee Zhu

Client: DDDD Creative Company

Umklomelo Wegolide we-A' Design Award Winner in Ingaphakathi Category

36,437

Verified Award Winner

Verify Award Status for #104564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beauty United Space Ukwakhiwa Kwangaphakathi Kwesaluni

I-Beauty United Space iyisaluni yezinwele nobuhle etholakala eWuhan, e-China. Ingaphakathi limbandakanya cishe amamitha-skwele angama-220 futhi lihlanganisa izinsizakalo zokugunda izinwele, ukulungisa izinwele nokuzilungisa ubuso ndawonye endaweni eyodwa. Imibala eyinhloko yobunikazi bomkhiqizo ihlukanisa izindawo futhi idale ukungqubuzana kwemibala okunamandla. Izici ezingaqondile zebhasi zisetshenziswa njengendikimba kuyo yonke indawo. Izinto ezisetshenzisiwe zihlanganisa amaphaneli e-terrazzo enziwe ngaphambili, amathayela kasimende, insimbi engagqwali ekhanyayo nesuliwe kanye nezihlalo zepulasitiki ezibunjiwe. Izindawo zokusebenzisana kanye nokuboniswa kwemikhiqizo kusiza izivakashi ukuthi ziqonde umkhiqizo.

The Recognition

About the Umklomelo Wegolide we-A' Design Award

Beauty United Space Ukwakhiwa Kwangaphakathi Kwesaluni iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Beauty United Space Ukwakhiwa Kwangaphakathi Kwesaluni ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Beauty United Space Ukwakhiwa Kwangaphakathi Kwesaluni idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Dimensions & Packaging: About 220 square meters.
Tags: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Production Technology: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Design Challenge: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Research: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspiration: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Project Duration: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Operation Flow: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Team Members: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Image Credits: Photographer: Sensor Images