Heaven Gaia Primary Function: Ingaphakathi Lesitolo Sokugqoka Kwesimanje by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Heaven Gaia Primary Function: Ingaphakathi Lesitolo Sokugqoka Kwesimanje by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IsilivaIngaphakathi· 2020

Heaven Gaia Primary Function: Ingaphakathi Lesitolo Sokugqoka Kwesimanje

by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Client: Heaven Gaia

Umklomelo Wesiliva we-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Heaven Gaia Primary Function: Ingaphakathi Lesitolo Sokugqoka Kwesimanje

Book Text: I-Heaven Gaia iwuhlelo lwangaphakathi lwesitolo esiphambili esakhelwe ibhrendi ephambili yezingubo eziyigugu esifundeni sobuciko baseBeijing. Isitolo simboza ama-square metre angama-800 futhi sisekela ukwenziwa kwezingubo ngokwezifiso nokukhethwa kwezingubo. Isitebhisi esisontekayo endlini yokungenela senza ukuthi indawo iguqule kusuka esimweni sokuthengisa iye esimweni sokubukisa, ngakho ukunyakaza kwezitebhisi kungaba yingxenye yombukiso we-catwalk. Izigodo namanzi kusetshenziswa njengezingqikithi eziyinhloko. Amanzi enziwa afane nokoqobo ngobuchwepheshe bedijithali, futhi impophoma yakha isizinda sezingubo. Izibonisi zamawindi amabili zixhumanisa ingaphakathi nangaphandle.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Heaven Gaia Primary Function: Ingaphakathi Lesitolo Sokugqoka Kwesimanje iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Heaven Gaia Primary Function: Ingaphakathi Lesitolo Sokugqoka Kwesimanje ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Heaven Gaia Primary Function: Ingaphakathi Lesitolo Sokugqoka Kwesimanje iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
Dimensions & Packaging: 800 sqm
Tags: shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
Production Technology: digital simulation of wave, cast concret, CNC
Design Challenge: I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
Research: This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
Inspiration: Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
Project Duration: The project started in April 2019 and finished in December 30 2019 in Beijing.
Operation Flow: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
Team Members: Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
Image Credits: Photographer: Simon Wu