Zodiacville Runners Umsebenzi Wokudweba Izithombe Ezincwadini Zezingane by Juyeon Park

Zodiacville Runners Umsebenzi Wokudweba Izithombe Ezincwadini Zezingane by Juyeon Park is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Okushicilelwe Competition Category.

IbhulonziOkushicilelwe· 2021

Zodiacville Runners Umsebenzi Wokudweba Izithombe Ezincwadini Zezingane

by Juyeon Park

Client: Karandashi

Umklomelo Webhulonzi we-A' Design Award Winner in Okushicilelwe Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zodiacville Runners Umsebenzi Wokudweba Izithombe Ezincwadini Zezingane

Zodiacville Runners iyinganekwane yezingane enezithombe ekhuluma ngezilwane zaseZodiacville, ezihlanganyela emcimbini wokugijima owethulwa yiNkosi yoDragon. Izithombe zihlanganisa izici zesitayela sokudweba se-minhwa yesintu yaseKorea nesitayela se-pointillism sedijithali. Amachashaza amaningi acace kancane afakwa ngokulandelana, kususelwa endleleni yesitayela se-back-painting saseMpumalanga. Incwadi ilinganiselwa ku-260 ngo-260 millimitha futhi inezingosi ezindilingene ukuze kuqinisekiswe ukuphepha. Ingxenye yokuqala ihlinzeka ngendaba yezingane, kanti ingxenye yesibili inikeza izifundo eziqondiswayo kanye nezinsiza ezengeziwe zothisha.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Zodiacville Runners Umsebenzi Wokudweba Izithombe Ezincwadini Zezingane iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Zodiacville Runners Umsebenzi Wokudweba Izithombe Ezincwadini Zezingane ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Zodiacville Runners Umsebenzi Wokudweba Izithombe Ezincwadini Zezingane iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an experimental mixture of traditional Korean 'minhwa' attributes, fable narratives passed from mouth to mouth, and illustrator's own digital pointillism painting styles. Accordingly, folkish episodes of zodiacville animals are based on the humorous and joyful sentiment of the festival. Furthermore, numerous dilute dots were blended layer by layer, inspired by the oriental back-painting technique.
Dimensions & Packaging: 260mm X 260mm, Rounding post-processing to prevent children from cutting their hands on a book
Tags: Illustration, Fairy Tale, Pointillism, Zodiac
Production Technology: Layering hard-type dots one by one, the illustrator materialized the pointillism in a digital drawing environment.
Design Challenge: There were concerns that humorous expressions could convey distorted visual messages to growing children, as this book was planned to be used in educational sites. Therefore, the contents were continuously consulted by professional elementary teachers and volunteers from youth institutions. Accordingly, the illustrations have undergone modifications to prevent expressing certain races or minority classes in negative stereotypes.
Research: The project is based on anatomical research to represent detailed animal characters that fit the cognitive ability of shapes of teenage children. In advance, the actual bones and muscle structures of the animals in the book were analyzed in detail. After that, the silhouettes were organically simplified and the deformation technique was applied to give character traits.
Inspiration: This is a children's fairy tale about Zodiacville's animals participated in the running festival hosted by the Dragon King. The illustrator and writer enriched episodes with ideas from several workshops in the plot conception stage. For example, a four-character idiom, "Monkeys and dogs don't get along well", was naturally included in the episode.
Project Duration: The duration of the project is from October 2018 to February 2019. The project was mainly carried out in South Korea. Later, other countries where the books are planned to be distributed are Uzbekistan, Kyrgyzstan, Kazakhstan, Russia, and Ukraine.
Operation Flow: The book is divided into Part1 for children and Part 2 for educators. Educators organize classes by referring to learning guides and supplementary materials in Part2, helping children understand contents in Part1. Educators use illustrations and Russian hint texts to encourage children to learn Korean and Korean culture naturally. Furthermore, children infer the situation with illustrations and learn in-depth on what the yellow-highlighted keywords mean in Korean.
Team Members: Juyeon Park
Image Credits: Juyeon Park, 2019