Anta Umklamo Wangaphakathi Wehhovisi ngu-Oatson Interior Design

Umdwebo Anta Umklamo Wangaphakathi Wehhovisi ngu-Oatson Interior Design ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IbhulonziIngaphakathi· 2021

Anta Umklamo Wangaphakathi Wehhovisi

ngu Oatson Interior Design

Iklayenti: Oatson Interior Design

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ingaphakathi

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Umnqobi Womklomelo Oqinisekisiwe

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Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Anta Umklamo Wangaphakathi Wehhovisi

Anta ukwakhiwa kwangaphakathi kwendawo enkulu yenkampani yofudumezo lwezemidlalo eShanghai, eChina. Isitezi ngesitezi kusukela kwesibili kuya kwesihlanu sinikezelwe kubhrendi ngalunye lweqembu. Ingxenye yesitezi sokuqala inophahla eliphakeme ngamamitha ayisishiyagalombili nesikrini esikhulu se-LED esibonakala ngaphandle. Imigqa ebushelelezi engwevu, izithombe zabadlala ezimhlophe kanye nesimo sochwepheshe sikabhrendi esibomvu sakha indawo yokungena. Indawo yokuphumula ebomvu nendawo yasezingosini eziluhlaza kwelanga zilandela imibala yamabhrendi amabili. Izinto zokuqeda zihlanganisa upende wepuleti le-aluminiyamu, i-veneer yesihlahla se-oki, imabula kanye nengqwaqwane.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Anta Umklamo Wangaphakathi Wehhovisi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Anta Umklamo Wangaphakathi Wehhovisi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Anta Umklamo Wangaphakathi Wehhovisi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Izilinganiso Nokupakisha: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Amathegi: interior design, workplace, brand, modern, international
Ubuchwepheshe Bokukhiqiza: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Inselele Yokudweba: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Ucwaningo: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Ugqozi: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Ubude Bephrojekthi: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Ukuhamba Kokusebenza: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Amalungu Eqembu: Chief designer: Yan Deng
Chief designer: Jia Rong