Twilight Umsebenzi Oyinhloko: Ukuklanywa kwangaphakathi kwesikhala sezentengiselwano by Dot Dot Studio and Process Ltd.

Twilight Umsebenzi Oyinhloko: Ukuklanywa kwangaphakathi kwesikhala sezentengiselwano by Dot Dot Studio and Process Ltd. is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IbhulonziIngaphakathi· 2021

Twilight Umsebenzi Oyinhloko: Ukuklanywa kwangaphakathi kwesikhala sezentengiselwano

by Dot Dot Studio and Process Ltd.

Client: Dot Dot Studio

Umklomelo Webhulonzi we-A' Design Award Winner in Ingaphakathi Category

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The Design

About Twilight Umsebenzi Oyinhloko: Ukuklanywa kwangaphakathi kwesikhala sezentengiselwano

Umbhalo Wencwadi: Le phrojekthi isebenzisa indaba yesikhala ukuze izivakashi zizithole zingene ngokugcwele endabeni, ekushisekeleni, nasemvelaphini engemuva kwesiphuzo ngasinye, okwenza izithako kanye nomlando wazo ohlaba umxhwele zibonakale ngokuphathekayo ngaphakathi kwesikhala. Iklanywe ukuze isingathe iqembu elilodwa kuphela ngesikhathi, isitolo sinikeza ulwazi olukhethekile, oluseduze lapho izivakashi zingabandakanya khona yonke imizwa emihlanu ukuze zijabulele ngokugcwele isiqu esiligugu somkhiqizo. Ngaphezu kokukhulisa ubudlelwane phakathi kwabantu, konke lokhu okuzwakalayo kudibanisa ubudlelwane phakathi kwabantu, indawo ezungezile, kanye nengxoxo exhumene phakathi kwezikhala ezahlukene.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Twilight Umsebenzi Oyinhloko: Ukuklanywa kwangaphakathi kwesikhala sezentengiselwano iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Twilight Umsebenzi Oyinhloko: Ukuklanywa kwangaphakathi kwesikhala sezentengiselwano ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Twilight Umsebenzi Oyinhloko: Ukuklanywa kwangaphakathi kwesikhala sezentengiselwano iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project aims to create a spatial narration, through which customers have come to understand the story behind the beverage they drink as well as the provenance of ingredients. The store is designed to serve one group of clients at a time, encouraging them to appreciate the product with all the senses and feel its worth with the heart. The overall experience helps to facilitate not only interaction between people but also spiritual conversation between human among alternative spaces.
Dimensions & Packaging: 42 Meter Square
Tags: Interior, Design, Primona, Commercial, Healthy, Beverage
Production Technology: We use high reflectivity of metal and mirror to create a sensual world. It is multi-dimensional and pervasive. The main source of illumination feels as warm as the Sun and stars, mimicking the warmth that chicken essence brings to the body and soul. From afar, mountains glitter gold in the Sun. Sapphire blue velvet and marble floor are intersected by golden lines as if rays of light, guiding the eye to the brand’s logo. As the centerpiece of the store, the sapphire blue counter appears to float on the marble ground, adding a sense of distinctiveness to the product.
Design Challenge: It is a bold project, trying to make customers understand the history and culture behind the traditional brand over a 65ml cup of beverage. The space plays an important role. It flows and reflects like rays of golden light, recalling the nourishing nectar of chicken essence. We have created an astonishing space. It is warm and impressive like the product, converting those who have experienced it into endorsers.
Research: Through contemporary design, we attempt to evoke a sense of being surrounded by nature during the 30-minute beverage experience provided by the store. Customers’ attention is guided by the contrasting color palette that dominates the storefront into the center of the interior. Inside, large titanium lattices reflect the hubbub of city streets, and at the same time, invoke longing for nature in people’s mind. Desire, imagination and reality intertwine, creating a kaleidoscope of reflections and imagery.
Inspiration: The Goal: To create an overall experience with the product, where the space plays an important role.
The Method: Reflections on metal lattices create a sense of illusion where nature imagery and reality intertwine
The Impact: To create a leisure space and bring healthy concepts to the neighboring communities.
Project Duration: The Interior project started in March 2018 and finished in March 2019 in Taipei, Taiwan.
Operation Flow: In response to today's health-conscious society, the product aims to put emphasis on the trusting relationship between people. We believe that the simpler the product, the stronger the message behind it should be. Through a seemingly authentic cup of chicken essence, the brand attempts to inspire customers to experience the traditional culture and healthy philosophy, in the meantime, appreciate the natural and aesthetic environment.
Team Members: Director of Design: Min-Chin HSU
Designer: Hsiao-Chieh CHOU