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Mob Iwashi Ledeski by Nazanin Saranjampour, Parisa Gheisari, Shahrzad Salehi and Kamran Rahmani

Mob Iwashi Ledeski by Nazanin Saranjampour, Parisa Gheisari, Shahrzad Salehi and Kamran Rahmani is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ifenisha Competition Category.


IsilivaIfenisha· 2021

Mob Iwashi Ledeski

by Nazanin Saranjampour, Parisa Gheisari, Shahrzad Salehi and Kamran Rahmani

Client: Chahar Group

Umklomelo Wesiliva we-A' Design Award Winner in Ifenisha Category

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The Design

About Mob Iwashi Ledeski

I-Mob iwashi ledeski elakhiwe ngobhande lwe-Mobius olunezinyathelo, elifakwe esimeni sokuma, kanti ibhola elincane lisebenza njengesikhombisi. Isikhathi siwumqondo osendleleni eqondile, kodwa amawashi ajwayelekile aphinda imijikelezo emibili nsuku zonke, i-AM ne-PM. Ku-Mob, ibhola lihamba ngokhulunye kuwo wonke umngcele owodwa wobhande lwe-Mobius futhi lidlula amahora angama-24 ngaphandle kokuphinda. Umzimba omkhulu ubunjwa ngokufaka i-PC ne-ABS, kanti imilenze yenziwe ngezinduku zensimbi. Iwashi limaka isikhathi ngezinyathelo zemizuzu eyi-15, ngaphandle kwemizuzwana, ukuze lisekele umuzwa opholile nowemvelo wesikhathi.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Mob Iwashi Ledeski iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Mob Iwashi Ledeski ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Mob Iwashi Ledeski iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mob-clock is a desk clock made up of a graded Mobius strap as the main body on a stand and a ball as a pointer. Although time is a linear one direction concept, in normal clocks, there are two repeating loops for each day, AM and PM. Indeed, as in daily life, we do not switch our sides and we just continue and go on through the day, Mob-clock helps the user to have a natural feeling about time. In Mob-clock, the pointer moves in only one direction on one boundary of Mobius to pass 24 hours without any repeating and switching side and boundary.
Dimensions & Packaging
The small black ball (time indicator) contains an elecrtro-motor converting the rotary to motion linear in order to move on the Mobious strap. There are also 4 silicon parts under the Mob-clock leg that makes prevents the unpleasant slipping of the clock on the desk.
Dimensions:
Width 300 mm x Depth 300 mm x Height 400 mm
Tags
Clock, Mobius, Time, Infinity, Innovative
Production Technology
Main body material: injected molded PC+ABS
Legs material: blended still,silver,copper or gold bar (5mm diameter)
Design Challenge
The Mob-clock project has faced the challenge of delivering a sense of calm in the user. Mobleclack's design aims for the users to interact with the clock in a way that makes them stay at the moment and feel less anxious over time, minimalism approach was chosen to responding This challenge and turn the tic-tac-toe movement into a smooth motion due to its mobility and spherical shape, and the color palette used in the MoboClack is white and black.
Research
The initial hypothesis in the project research was that the analog clocks did not change from the beginning of their design except for formal redesigns but not to challenge the concept of time, accurate studies on the mathematical and geometric concept of time provided the best object similar to the concept we had in mind about time, Mobius strap in the Optimum mode is the closest form to the concept of time only by arranging the numbers and placing the ball pointer that moves according to its rule. And the result is a desk clock that works by its own rules and still displays time accurately and correctly.
Inspiration
The main body of the Mob-clock is inspired by the Mobius strap. In geometry Mobius is the simplest non orientable surface. It is a surface with only one side and only one boundary curve.When a point moves through the edge of the mobius it will reach to the opposite side of the edge without any jump or switching.The mobius strap is a symbol of non-duality. It is also the symbol of transformation and eternal change within stillness itself. Mob-clock delivers a new concept of time by converting the abstract concept of time-infinity and Mobius philosophy into a tangible minimal home object. Mob-clock creates desirable feeling of time with a combined mathematics and design perspective.
Project Duration
The project started in December 2019 in Tehran and finished in March2020 in Tehran
Operation Flow
The user will simply assemble the Mob-clock’s stand.This product interacts with the user in 3 emotional levels of Don Norman: At first sight the organic form of the mob-clock attracts user as sculptural object. When the user gets close enough to see the numbers and the ball which moves gently through the edge, the function will be realised. The mysterious geometry of the mobius strap will remain in the user's mind.
Besides, the accuracy of the clock is every 15 minutes.There is no division for seconds to decrease the pressure of passing time and make it closer to our natural feeling about time.
Team Members
Nazanin Saranjampour
Parisa Gheisari
Shahrzad Salehi
Kamran Rahmani

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