Transformers the Skin Test House Isitolo Esivulekayo Isikhashana ngu-Hsuan-Hui Lee

Umdwebo Transformers the Skin Test House Isitolo Esivulekayo Isikhashana ngu-Hsuan-Hui Lee ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

InsimbiIngaphakathi· 2021

Transformers the Skin Test House Isitolo Esivulekayo Isikhashana

ngu Hsuan-Hui Lee

Iklayenti: Birkin Creative Integrated Marketing Service Limited

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ingaphakathi

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Qinisekisa Isimo Somklomelo se-#107197

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Transformers the Skin Test House Isitolo Esivulekayo Isikhashana

I-Transformers the Skin Test House iyisitolo esivulekayo isikhashana esakhelwe uphawu lwezimonyo. Isitolo sakhiwe ngamakhontena anesakhiwo sensimbi, kuyilapho isicabha, uphahla kanye nezindonga kwenziwe ngezinto zokhuni nezinto ezilondoloza imvelo. Amabhokisi wokukhanya we-LED kanye nezikhombisi zibonisa imikhiqizo engaphakathi. Lezi zingxenye zingahlanganiswa ngaphakathi kwamahora ayishumi nambili futhi zingahlanganiswa ngezinombolo ezahlukene, futhi kungangezwa uphahla lwesivikelo esikhathini sezulu. Zonke izinto ziyasetshenziswa kabusha, futhi isitolo sase sihlanganiswa futhi sahlukaniswa cishe izikhathi ezingamashumi ayisithupha emicimbini yemibukiso ezindaweni zomphakathi.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Transformers the Skin Test House Isitolo Esivulekayo Isikhashana iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Transformers the Skin Test House Isitolo Esivulekayo Isikhashana ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Transformers the Skin Test House Isitolo Esivulekayo Isikhashana iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

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Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Izilinganiso Nokupakisha: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Amathegi: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Ubuchwepheshe Bokukhiqiza: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Inselele Yokudweba: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Ucwaningo: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Ugqozi: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Ubude Bephrojekthi: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Ukuhamba Kokusebenza: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Amalungu Eqembu: Birkin Creative Integrated Marketing
Amakhredithi Ezithombe: Birkin Creative Integrated Marketing