3 Mobile Lifestyle Store Primary Function: Ukuklama Kwangaphakathi Kwesitolo Sokuthengisa by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.
IsilivaIngaphakathi· 2021
3 Mobile Lifestyle Store Primary Function: Ukuklama Kwangaphakathi Kwesitolo Sokuthengisa
Client: IMO design
Umklomelo Wesiliva we-A' Design Award Winner in Ingaphakathi Category
Verified Award Winner
Verify Award Status for #108092The Design
About 3 Mobile Lifestyle Store Primary Function: Ukuklama Kwangaphakathi Kwesitolo Sokuthengisa
Book Text: I-3 Mobile Lifestyle Store iwuklamo lwangaphakathi lwesitolo sokuthengisa lwesitolo se-brand yenethiwekhi yeselula eHong Kong. Isitolo simbozi imethara eziyisikwele eziyi-150. Imizila emnyama nemhlophe ephikisanayo idlula kuwo wonke amagumbi endawo. Imigqa emithi ebanzi eqondile yakha ibha yokukhanya elayini nephethini yaphansi. Okwakhelwe ngokhuni kwengeza umuzwa wokuvumelana nobulula. Indawo yesevisi yamakhasimende isebenzisa izahlukanisi zendwangu ezisusa umsindo ezathola ugqozi ezihlalweni zezindiza zesigaba sokuqala. Iwoshophu evalekile enezahlukanisi zengilazi ezisebenzisekayo isingatha izifundo futhi ingavuleka endaweni yokuthengisa yemicimbi.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
3 Mobile Lifestyle Store Primary Function: Ukuklama Kwangaphakathi Kwesitolo Sokuthengisa iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. 3 Mobile Lifestyle Store Primary Function: Ukuklama Kwangaphakathi Kwesitolo Sokuthengisa ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. 3 Mobile Lifestyle Store Primary Function: Ukuklama Kwangaphakathi Kwesitolo Sokuthengisa iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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