Hang Seng Bank Ingaphakathi Legatsha Lebhange by Marco Choi and Yan Yik Lun

Hang Seng Bank Ingaphakathi Legatsha Lebhange by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IbhulonziIngaphakathi· 2021

Hang Seng Bank Ingaphakathi Legatsha Lebhange

by Marco Choi and Yan Yik Lun

Client: IMO design

Umklomelo Webhulonzi we-A' Design Award Winner in Ingaphakathi Category

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The Design

About Hang Seng Bank Ingaphakathi Legatsha Lebhange

Umbhalo Wencwadi: I-Hang Seng Bank iyigatsha lebhange lesizukulwane esisha eliseHong Kong. Igatsha lisakaza izimitha ezingu-152 ezijwayelekile futhi linohlelo oluvulekile nolwamukelayo, olunokukhanyisela okukhululekile kanye nezinto zokhuni ezifudumele. Izici zesevisi zedijithali zihlanganiswe nangaphakathi, okuhlanganisa amathikithi kadijithali, ibha yezinsizakalo zedijithali kanye nekhawuntala yokuzisiza. Amakhasimende angathola ithikithi ledijithali lezinsizakalo zekhawuntala ngohlelo lokusebenzisa lwebhange lweselula ngaphambi kokufika. Umklamo uhlose ukunciphisa isikhathi sokulinda egatsheni nokwenza ukwenza ibhange kube nomthelela nokuxhumana okukhudlwana.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Hang Seng Bank Ingaphakathi Legatsha Lebhange iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Hang Seng Bank Ingaphakathi Legatsha Lebhange ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Hang Seng Bank Ingaphakathi Legatsha Lebhange iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab