LiNing 8th Gen Isitolo Esiyinhloko ngu-Yingtao Xu

Umdwebo LiNing 8th Gen Isitolo Esiyinhloko ngu-Yingtao Xu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IsilivaIngaphakathi· 2021

LiNing 8th Gen Isitolo Esiyinhloko

ngu Yingtao Xu

Iklayenti: Li Ning (China) Sports Goods Co., Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ingaphakathi

16,841

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#109123

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-LiNing 8th Gen Isitolo Esiyinhloko

I-LiNing 8th Gen iyisitolo esiyinhloko sebhrendi yezemidlalo, esimboza amamitha ayisikwele angu-2049. Umklamo uthola ugqozi ezindleleni zokugijima nasezinkundleni zebhola lomphebezo. Isango likhombisa imikhiqizo yokugijima ngaphansi kwamabhande okukhanya ashintsha imibala akhanya ngesigqi. Isikrini se-LED esiphakathi nendawo sikhumbuza izikrini eziphezu kwezinkundla zebhola lomphebezo futhi sizungeza ukubukiswa kwebhola lomphebezo. Izindawo zangaphakathi zisebenzisa usimende olula, kanti amashalofu enziwe ngensimbi nangensimbi engagqwali enomsuka wesigqoko sekhabhoni. Amashalofu angahlukaniswa futhi asetshenziswe kabusha ukunciphisa imfucumfucu. Impahla ihlanganiswa ngokwezindawo ezinezihloko ezicacile.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

LiNing 8th Gen Isitolo Esiyinhloko iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. LiNing 8th Gen Isitolo Esiyinhloko ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. LiNing 8th Gen Isitolo Esiyinhloko iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Izilinganiso Nokupakisha: The store's area is 2049 sqm.
Amathegi: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Ubuchwepheshe Bokukhiqiza: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Inselele Yokudweba: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Ucwaningo: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Ugqozi: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Ubude Bephrojekthi: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Ukuhamba Kokusebenza: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Amalungu Eqembu: Designer: Xu Yingtao
Designer: Yu Danfeng
Amakhredithi Ezithombe: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.