Times Pavilion Primary Function: Ipavilion Yombukiso by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Primary Function: Ipavilion Yombukiso by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IsilivaIngaphakathi· 2021

Times Pavilion Primary Function: Ipavilion Yombukiso

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

Umklomelo Wesiliva we-A' Design Award Winner in Ingaphakathi Category

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The Design

About Times Pavilion Primary Function: Ipavilion Yombukiso

Times Pavilion iyindawo yombukiso eyakhelwe ibhizinisi lezakhiwo laseChina. Le pavilion isuka ekwakhiweni kwangaphakathi okumile. Udonga oluhambayo, olwakhiwe ngezikrini ezinkulu ze-LED, lungagoqwa futhi luphindwe libekwe endaweni entsha ngokulandela ushibhu. Ukuhlangana kweshibhu, imishini kanye nohlelo kuhambisa udonga phambili nasemuva ukushintsha isikhala. Izikrini zikhombisa umlando wentuthuko yenkampani futhi zingabuyekezwa ngesikhathi sangempela, okunciphisa ukumoshwa kwezinto zokubukisa eziphrintiwe. Isakhiwo silandela ukuhamba komuntu ukwakha indlela eqhubekayo ye-panoramic.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Times Pavilion Primary Function: Ipavilion Yombukiso iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Times Pavilion Primary Function: Ipavilion Yombukiso ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Times Pavilion Primary Function: Ipavilion Yombukiso iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu