Food in Nature Ukuthwebula Izithombe Zokudla by Duc Bui

Food in Nature Ukuthwebula Izithombe Zokudla by Duc Bui is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Ukuthwebula Izithombe Competition Category.

InsimbiUkuthwebula Izithombe· 2021

Food in Nature Ukuthwebula Izithombe Zokudla

by Duc Bui

Client: FPDB Creative

Umklomelo Wensimbi we-A' Design Award Winner in Ukuthwebula Izithombe Category

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Colors

The Design

About Food in Nature Ukuthwebula Izithombe Zokudla

I-Food in Nature iyiphrojekthi yokuthwebula izithombe zokudla eyenzelwe indawo yokudlela izinhlanzi nezinye izilwane zasolwandle eHo Chi Minh City, eVietnam. Lolu chungechunge lwethula izidlo zemenyu entsha yokudla okukhethekile, futhi isidlo ngasinye sinikwa isakhiwo salo esihlukile kanye nendaba yaso ehlukile. Umqondo obhalwe lapha uxhumanisa ukudla nemvelo ngokukhombisa izimbali ezibuthakathaka zikhula emadwaleni omile, isithombe esiphakamisa ukusinda nokukhula. Imibala egqamile yezimbali kanye nezimo ezingavamile zamadwala kugcizelelwe. Ukukhanya okwenziwe ngobuchule kwasetshenziswa ukulingisa ukukhanya okubonakala solwandle nokuveza ubumsulwa nobunono bezilwane zasolwandle.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Food in Nature Ukuthwebula Izithombe Zokudla iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Food in Nature Ukuthwebula Izithombe Zokudla ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Food in Nature Ukuthwebula Izithombe Zokudla iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging: Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags: photography, food, seafood, nature, survival
Production Technology: Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge: The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research: How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration: The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration: The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow: Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members: Duc Bui & FPDB Creative
Image Credits: Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.