S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso by Paul Robb and Moira Bartoloni

S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Okushicilelwe Competition Category.

IsilivaOkushicilelwe· 2021

S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Umklomelo Wesiliva we-A' Design Award Winner in Okushicilelwe Category

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Colors

The Design

About S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso

Ibhrendi ye-S6 Foundry kanye nencwadi yayo yesampula yohlobo olulandelayo kwaklanywa ukudala injabulo yokuthayipha okusha, ukubeka ulimi olubonakalayo lomkhiqizo. Iphalethi ekhanyayo nejabulisayo yombala ofudumele kanye nolimi oluhlukile nolumangalisayo ludonsa umoya, luzwakalisa ukubhala ngezandla kwendabuko kokuzijabulisa kwekhulu le-1900. Amadizayini athuthukiswe njenge-kaleidoscope yamafomu nezinto zokwakha ukuvumelana okulungile kokubonwayo kwezimiso zomkhiqizo kanye nendlela entsha yamafonti ahloselwe ukuthengisa.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb