Niuniu Western Food Ingaphakathi Lendawo Yokudlela by Mingbin Yang

Niuniu Western Food Ingaphakathi Lendawo Yokudlela by Mingbin Yang is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IbhulonziIngaphakathi· 2021

Niuniu Western Food Ingaphakathi Lendawo Yokudlela

by Mingbin Yang

Client: Niuniu Western Food

Umklomelo Webhulonzi we-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Niuniu Western Food Ingaphakathi Lendawo Yokudlela

I-Niuniu Western Food iyingaphakathi lendawo yokudlela emboze isikhala esingamamitha esikwele angu-400. Umklamo usebenzisa uhlelo lombala wesikhamva ngokuqondile ngaphakathi kwesikhala. Umbala we-orange, oyiwona mbala oyinhloko wesikhamva, uhlanganiswa nombala wesihlabathi ogqamile kanye nombala oluhlaza wesibhakabhaka okhonjwe emvelweni. Uhlu lwemibala luveza inhlonipho ngomhlaba wemvelo ngokuphambana kombukiso obulula. Umfanekiso osodongeni usebenzisa imidwebo enjengeyabantwana ukwakha isithombe somndeni salo mlingiswa wesikhamva. Izinto ezisetshenzisiwe zihlanganisa upende, insimbi, itshe kanye nethayela. Umklamo wenziwe ukuze uhambisane nesabelomali sokwakha esilinganiselwe.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Niuniu Western Food Ingaphakathi Lendawo Yokudlela iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Niuniu Western Food Ingaphakathi Lendawo Yokudlela ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Niuniu Western Food Ingaphakathi Lendawo Yokudlela iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Re-enhance the concept of reverence for the natural world; show the brand color system more nakedly, and easily interact and dialogue with us in a more direct way. The orange in the space is the main color of NIU NIU WESTERN FOOD. It blends with the earth gray and sky blue in nature. It touches our resonance with visual senses, and once again speaks for the awe of nature.
Dimensions & Packaging: 400sqm
Tags: Naturally, brand identity
Production Technology: Paint, metal, stone, tile.
Design Challenge: Investment cost is limited.
Research: The practice of brand culture and visualization system in space.
Inspiration: The most three-dimensional layers and the most beautiful colors all come from the natural world, and a variety of rich elements form different emotional expressions, which please our mood.
Project Duration: The project started in May 2020 in Foshan and finished in December 2020 in Jiangmen.
Operation Flow: The wall uses pure childlike strokes to create a family portrait of "Niu Niu". The brand new visual IP image brings us here, meets here, and party here...
Team Members: MINGBIN YANG, RUIBAO ZENG&HONIDEA DESIGN LAB.
Image Credits: HONIDEA&NIU NIU WESTERN FOOD