Dongfangfu Umcamelo by Bin Wu is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Ithekhstayili Competition Category.

InsimbiIthekhstayili· 2021

Dongfangfu Umcamelo

by Bin Wu

Client: Anhui Homchang Feather&Down Manufacture Co.,Ltd

Umklomelo Wensimbi we-A' Design Award Winner in Ithekhstayili Category

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Verified Award Winner

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Colors

The Design

About Dongfangfu Umcamelo

Umbhalo Wencwadi: I-Dongfangfu ingumcamelo owakhelwe ukusekela ikhanda nentamo ngesikhathi solala. Umcamelo uhlukaniswe izindawo ezintathu ezinobude obuhlukene: indawo yokulala ngomhlane, izindawo ezimbili zokulala ngohlangothi, kanye nendawo yokuthambisa umgogodla wentamo. Indawo yokulala ngomhlane kanye nezindawo zaseceleni zingamasentimitha angu-10.5 ubude, kanti indawo yokuthambisa umgogodla wentamo ingamasentimitha angu-6.5 ubude. Okugcwalisiwe kuhlanganisa uboya obumhlophe bezinyoni zeganda, izimpaphe ezimhlophe zeganda, kanye nezinhlayiyana zemvelo ze-latex. Isembozo senziwe ngendwangu yekotini ephelele ekhulwini. Indawo eshuqekile emaphakathi ilandela ukugobeka kwekhanda.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Dongfangfu Umcamelo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Dongfangfu Umcamelo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Dongfangfu Umcamelo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The pillow naturally fits the head shape, effectively supports the back of the brain, neck, and shoulders in proportion. It prevents the cervical spine from deforming due to uneven force. Based on the ergonomic design, it is filled with multiple different rebound materials to meet the needs of different sleeping positions for all kinds of sleepers.
Dimensions & Packaging: The height of the cervical spine soothing area is 6.5cm, filled with 150g natural Thai latex particles made by the foaming process of natural rubber. It is broken into latex particles through a professional process, which maintains the elasticity and supporting force of latex. At the same time, the natural gap between the latex particles improves the air permeability. It has good support with the cervical spine, as well as the head and neck curve.
Tags: pillow, bedroom, product, down, fabric
Production Technology: Featured a concave surface to fit the curve of the head, the back sleeping area is filled with 95% white goose down in the top and bottom, and 250g latex particles in the middle, forming the 10.5cm height. According to the ergonomic design, the three-layered three-dimensional filling provides both comfortable support and natural touch. The upper contacting layer of the back sleeping area uses 99% white goose down hand-selected by the craftsman, which breaks 800 bulkiness limit of the machine sorting goose down, reaching 920 bulkiness. The down content is measured more than 96.3%, which brings a more delicate and soft feeling.
Design Challenge: The pillow is creatively divided into three sections: a back sleeping area on the top middle, side sleeping areas on the two sides, and a cervical spine soothing area. According to the distance from the shoulder to the neck when lying on the side, the height of the side sleeping area of the pillow is 10.5cm, and the filling is 50% white goose down and 50% white goose feathers, which moderates softness and hardness, while maintain enough supporting force.
Research: Both the material and the shape design reflect the designer's meticulous care for the sleeper. With durable materials, the down pillow offers superior support and alignment year after year.
Inspiration: Inspired by ergonomics theories and optimization theory, Dongfangfu pillow starts from details and adopts upscale imported materials to provide a comfortable and healthy sleeping experience.
Project Duration: The product was designed in 2020 and it has been on the market since the winter in 2020.
Operation Flow: The pillow is divided into back sleeping area, side area and cervical spine soothing area with different height to reach a balanced structure. When sleeping on the back, the head forms a reverse traction with its own weight, which relieves the pressure on the cervical spine, relaxes the cervical spine, and stretches the healthy physiological curve of the cervical spine. The filling materials include white goose feathers and latex particles, and the cover fabric adopts 180 thread count 100% cotton fabric made in Japan, creating a soft touch and good resilience.
Team Members: Designer: Bin Wu