Cosmetea Pop Up Ukuklanywa Kwangaphakathi Kwesitolo by Lina Chen and Yiting Ma

Cosmetea Pop Up Ukuklanywa Kwangaphakathi Kwesitolo by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IgolideIngaphakathi· 2021

Cosmetea Pop Up Ukuklanywa Kwangaphakathi Kwesitolo

by Lina Chen and Yiting Ma

Client: Nax Architects

Umklomelo Wegolide we-A' Design Award Winner in Ingaphakathi Category

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The Design

About Cosmetea Pop Up Ukuklanywa Kwangaphakathi Kwesitolo

I-Cosmetea Pop Up yisitolo sokuthengisa nesombukiso eShanghai, e-China. Isikhala esingamamitha-skwele ayisi-9 sithatha indawo eyayikade iyindawo yokudlela yamabhanisi abiliswe ngomusi ku-Yuyuan Road, umgwaqo onomlando weminyaka engaphezu kwe-100. Umklamo uhlanganisa itiye nezimonyo. Umnyango ovulekile owenza isithombe esigqamile ebusweni besakhiwo, ophefumulelwe uhlobo lwesitsha setiye soluphawu lomkhiqizo, welulekela emhubheni omncane oyisiyingi omboziwe ngensimbi engagqwali ecwebezelayo futhi okhanyiswe ngamabhande e-LED. Amashalofu afakwe ezikhaleni ezenzelwe ngokukhethekile ezisekelwe ekuhlanganisweni kwe-mortise ne-tenon. Ikhabethe lodonga elibomvu linikeza indawo yokubukisa neyokugcina izimpahla.

The Recognition

About the Umklomelo Wegolide we-A' Design Award

Cosmetea Pop Up Ukuklanywa Kwangaphakathi Kwesitolo iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Cosmetea Pop Up Ukuklanywa Kwangaphakathi Kwesitolo ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Cosmetea Pop Up Ukuklanywa Kwangaphakathi Kwesitolo idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits: Raitt Liu