Giesinger Beerhalle Primary Function: Ukuklanywa Kwangaphakathi Kwehholo Lotshwala by Guel Koc Janssen

Giesinger Beerhalle Primary Function: Ukuklanywa Kwangaphakathi Kwehholo Lotshwala by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IsilivaIngaphakathi· 2021

Giesinger Beerhalle Primary Function: Ukuklanywa Kwangaphakathi Kwehholo Lotshwala

by Guel Koc Janssen

Client: Gul Koc Gmbh

Umklomelo Wesiliva we-A' Design Award Winner in Ingaphakathi Category

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The Design

About Giesinger Beerhalle Primary Function: Ukuklanywa Kwangaphakathi Kwehholo Lotshwala

Ihholo lotshwala i-Giesinger Beerhalle liyihholo lotshwala nendawo yemicimbi eMunich, eJalimane. Ihholo eliyinhloko lisabalele ku-180 wamamitha-skwele, linobude bophahla obungu-4.5 wamamitha futhi linezihlalo zabantu abangu-160. Uxhaxha lwamapayipi ethusi lwehla lusuka ezindongeni zelobhi luye kugridi ephahleni lehholo eliyinhloko futhi lukhumbuza inqubo yokwenza utshwala. Amawindi abukelayo axhumanisa izivakashi nendawo yokwenza utshwala. Izitini ezisetshenziswe kabusha zimboze udonga lwendawo yokuphuza, kanti amabhodlela otshwala asetshenziswe kabusha akhanyiswa elobhini. Isiqukathi sokuthumela esiphuzi, esihlotshiswe njengendawo yokuphumula, sinikeza ubumfihlo ekhaya elikhulu lehholo.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Giesinger Beerhalle Primary Function: Ukuklanywa Kwangaphakathi Kwehholo Lotshwala iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Giesinger Beerhalle Primary Function: Ukuklanywa Kwangaphakathi Kwehholo Lotshwala ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Giesinger Beerhalle Primary Function: Ukuklanywa Kwangaphakathi Kwehholo Lotshwala iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
Dimensions & Packaging: The main hall is 180 square meters with a ceiling height of 4.5M.
Tags: Interior, industrial style, brewery, bar
Production Technology: The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
Design Challenge: It was important to balance the industrial style and open space by creating a sense of coziness.
Research: Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief.
Inspiration: Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
Project Duration: The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
Operation Flow: The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
Patents: Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works
Team Members: Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal
Image Credits: Roman Job, Studio für Fotodesign- Munich, Germany