MaGnesium Hub Umklamo Wangaphakathi Wesikhala Somqhaka Wemibukiso ngu-Chia Yu Tung

Umdwebo MaGnesium Hub Umklamo Wangaphakathi Wesikhala Somqhaka Wemibukiso ngu-Chia Yu Tung ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IbhulonziIngaphakathi· 2021

MaGnesium Hub Umklamo Wangaphakathi Wesikhala Somqhaka Wemibukiso

ngu Chia Yu Tung

Iklayenti: C.Y Tung

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ingaphakathi

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Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-MaGnesium Hub Umklamo Wangaphakathi Wesikhala Somqhaka Wemibukiso

I-MaGnesium Hub iwumklamo womqondo wehhovisi elincane le-National Geographic Society ePresidio, indawo yomlando eSan Francisco. Isikhala sezentengiselwano esisetshenziswa ngezindlela eziningi sihlanganisa indawo yomqhaka wemibukiso, ikhefi kanye nendawo yokusebenzela, okuseyakhiweni elinezitezi ezimbili elibheke iGolden Gate Bridge. Umklamo ugqugquzelwe ukuthwebula izithombe zesikhathi esidlule ngokusebenzisa i-flash, lapho impushana ye-magnesium eshiswayo yayidala ukukhanya. Izinga lokuqala limnyama, njengaphambi kokuvutha kwe-flash, kuyilapho izinga lesibili likhanyisiwe, njengemva kokuvutha kwe-flash. Izindawo zokuhamba, ilobhi kanye nezindawo zomqhaka wemibukiso zihlelelwe kokubili ukusebenza kanye nokubukeka.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

MaGnesium Hub Umklamo Wangaphakathi Wesikhala Somqhaka Wemibukiso iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. MaGnesium Hub Umklamo Wangaphakathi Wesikhala Somqhaka Wemibukiso ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. MaGnesium Hub Umklamo Wangaphakathi Wesikhala Somqhaka Wemibukiso iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: MaGnesium Hub is a concept design for an outpost of National Geographic Society in Presidio, a historic neighborhood in San Francisco. The project is a mixed-use commercial space that accommodates the exhibition space, a cafe, and the workplace located in a two-story building overlooking Golden Gate Bridge. The circulation, lobby design, and exhibition spaces' unique features were planned thoroughly with functionality and aesthetics.
Izilinganiso Nokupakisha: Level 01: 630 sqm. 30m x 21m;
Level 02: 630 sqm. 30m x 21m
Amathegi: Exhibition, Museum Exhibition, Conceptual Design, Flash Camera, Magnesium, Scientific
Ubuchwepheshe Bokukhiqiza: Level one lobby represents the camera lens. The flipped LED graphic on the ground, which appears correctly in the mirrored ceiling, demonstrates the image reversed effect between the lens and the imaging sensor.
The permanent exhibition space adjacent to the lobby is designed with custom showcasing booths inspired by old camera bellows and camera lenses. The audio-visual room is designed with acoustic in mind for broadcasting short-clips.

Once visitors travel down the hallway past the central event space's wall, the current exhibition space is designed with flexibility in mind and planned as the "second layer" of magnesium atom. The flexible space and movable display cases are arranged for constant exhibition changes every season. The mesh ceiling in this area is formed by eight pieces of perforated panels inspired by the 8 electrons on the second shell of a magnesium atom.

Additionally, the display pedestals throughout the floor are made of brushed silver metal and dichroic glass resembling the flashcube of Kodak's Instamatic camera.

For the cafe space located at the corner of level one facing the Presidio neighborhood, the room is inspired by historic military architecture, characterizing brick elements, arcade porches, and other decorative elements.
Inselele Yokudweba: The design challenge of this project was to analyze the travel path throughout the space from visitors, staff, and employees' points of view and holistic incorporate into the design concept on the floor plan and every detail; security, merchant, and noise considerations needed to be covered in the circulation planning stage.
Ucwaningo: The project had been through a research stage searching back to the history of National Geographic Society. The magazine's flash photographs were captured by Shiras's jack lighting technique, which he rode on a canoe with a bright light to catch animals' eyeshine, had successfully illuminated a previously invisible part of the natural world and also marked the organization's milestone. The effect of flash was first created through burning magnesium powder. Burning magnesium powder was used as the flashlight in early photography, so the designer started the concept related to the idea of the flashlight. Just like National Geographic's dedication to discovering the world through pioneering photos and insights, MaGnesium Hub carries a similar mission to celebrate the past and explore the future.
Ugqozi: Since National Geographic's publication of 74 George Shiras's flash photos in 1906, the technique of creating flashlight by burning magnesium powder to capture animals in the dark, turned the Nat Geo magazine from a text-based scientific journal into a "picture book," which marked the organization's milestone. The designer has come up with a concept that is inspired by the phenomenon caused by flashlights.
Level one is designed as "before flash" that demonstrates a dimmish atmosphere; level two is the work floor, as "after flash," with a brighter look and feel.
Ubude Bephrojekthi: The project was designed in 2019 in San Francisco and was nominated as one of the best.
Ukuhamba Kokusebenza: Besides educating visitors by showcasing the collections, Magnesium Hub also provides an event space for groups and neighbors to connect and socialize.
The interacting elements, such as the pullout display panels, digital interacting map, and the interaction board, are designed throughout the exhibition floor.
Amakhredithi Ezithombe: Image #1 : Renderer ArchiCGI
Image #2: Renderer ArchiCGI
Image #3 : Renderer ArchiCGI
Image #4 : Renderer ArchiCGI
Image #5 : Renderer ArchiCGI