Boxes Umsebenzi Oyinhloko Wokuklama Ngaphakathi Kwesitolo Sokuthengisa by Ao Design

Boxes Umsebenzi Oyinhloko Wokuklama Ngaphakathi Kwesitolo Sokuthengisa by Ao Design is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IbhulonziIngaphakathi· 2021

Boxes Umsebenzi Oyinhloko Wokuklama Ngaphakathi Kwesitolo Sokuthengisa

by Ao Design

Client: Ao Design

Umklomelo Webhulonzi we-A' Design Award Winner in Ingaphakathi Category

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The Design

About Boxes Umsebenzi Oyinhloko Wokuklama Ngaphakathi Kwesitolo Sokuthengisa

Umbhalo Wencwadi: I-Boxes ingumklamo wangaphakathi wesitolo sokuthengisa owenzelwe isitolo sezingubo zezingane zezinga eliphezulu eNanjing. Iphrojekthi ihlanganisa amamitha esikwele angu-100. Isakhiwo esifana nebhokisi sihlukanisa indawo yefasitela ibe izingxenye ezintathu: indawo yokungena, indawo yokubukiswa kanye nesigcawu. Izingxenye eziyisicaba, ezithambekile nezisikiwe zandisa umphumela wokubukwa webhuloho lesitolo. Izingange ezihlukanisayo zisebenza njengezinto zobuciko kunokuba zibe izihlukanisi ezilula nje. Izibuko zandisa isikhala futhi zithambise imikhawulo yaso. Izingxenye ezimhlophe zigcina isimo sindawo sihlanzekile futhi sizolile. Uhlaka lwendawo lwakha indawo entsha yokulengisa izingubo yokubukiswa.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Boxes Umsebenzi Oyinhloko Wokuklama Ngaphakathi Kwesitolo Sokuthengisa iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Boxes Umsebenzi Oyinhloko Wokuklama Ngaphakathi Kwesitolo Sokuthengisa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Boxes Umsebenzi Oyinhloko Wokuklama Ngaphakathi Kwesitolo Sokuthengisa iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the window area, the designer broke the convention and used the technique of interior architecture, through a "BOX" , to divide the window area into three spaces: entrance, display and scene. Featured by the morphological characteristics of plane, inclined plane and cut plane, "BOX" also contributes to the expansion and extension of the visual effect of the facade.
Dimensions & Packaging: The project covers a total of 100 square meters.
Tags: Interior, Commercial, Retail, Flagship Store, Box, Modern, Simple, Natural, Art
Production Technology: The infinitely extending mirror breaks the original gap and stimulates the imagination and creativity of the space. These characteristics can often bring unparalleled visual impact and psychological feelings.
Design Challenge: While retaining the original space attributes, the space frame constitutes a new hanging clothing display area. With the concept of decomposition, it emphasizes breaking, superposition and reorganization. Opposing the overall unity and focusing on the individual in the space, it's creating a sense of uncertainty, and then derive the personality fashion like children breaking the Convention
Research: The partition wall breaks away from the traditional way of separating space. The wall is no longer the basic element of the space, but an artistic carrier that brings emotional feeling in the space. The pure whiteness makes the space easy to reverie and thought-provoking and the un-decorated white wall adds more pureness.
Inspiration: This design is located in shops along the street in high-end residential areas in Gulou District, Nanjing. It is positioned as high-end children's clothing retail. The designer hope that through the integration of space aesthetics and art aesthetics, with the promotion of design brand image, excavate the deep commercial value of the brand, and create a space full of imagination and creativity
Project Duration: The project started in March 2020 in Nanjing and finished in July 2020 in Nanjing.
Operation Flow: The "BOX" space is not only a subversion of the traditional space design, but also a response to functional demands.
Patents: Copyrights belong to Emma Zhu, 2020.
Team Members: Jun Yao
Jason Shen
Xiaoyu Bian
Image Credits: Image #1: Photographer Emma Zhu, Boxes, 2020.
Image #2: Photographer Emma Zhu, Boxes, 2020.
Image #3: Photographer Emma Zhu, Boxes, 2020.
Image #4: Photographer Emma Zhu, Boxes, 2020.
Image #5: Photographer Emma Zhu, Boxes, 2020.