Tinkoff Investment Umsebenzi Wokukhangisa Wevidiyo by Egor Maraev

Tinkoff Investment Umsebenzi Wokukhangisa Wevidiyo by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ifilimu Competition Category.

IbhulonziIfilimu· 2022

Tinkoff Investment Umsebenzi Wokukhangisa Wevidiyo

by Egor Maraev

Client: Blaster Studio

Umklomelo Webhulonzi we-A' Design Award Winner in Ifilimu Category

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Colors

The Design

About Tinkoff Investment Umsebenzi Wokukhangisa Wevidiyo

I-Tinkoff Investment iyividiyo yokukhangisa emazwini angamashumi amathathu yesevisi yokutshalwa kwezimali yebhange. Ividiyo ibonisa uGeorge Washington njengomlingiswa oyinhloko. Uhlala esofeni futhi adle iphizza, ekhathele futhi evilaphayo, futhi ummelela imali. Isithombe esingavamile lesi siqukethe umqondo oyinhloko, okuwukuthi imali kufanele igcinwe isesimeni esihle futhi yenziwe ukuthi isebenze. Umfanekiso ohlangeneyo uhlanganisa i-cel animation ne-cutout animation, ihlanganiswa ne-digital compositing. Ividiyo yaboniswa kabanzi njengokuqala phambi kwamavidiyo aku-inthanethi futhi yafinyelela izinga eliphezulu lokuguqulwa.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Tinkoff Investment Umsebenzi Wokukhangisa Wevidiyo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Tinkoff Investment Umsebenzi Wokukhangisa Wevidiyo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Tinkoff Investment Umsebenzi Wokukhangisa Wevidiyo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin