Flatter Your Body Primary Function: Iqoqo Lezingubo Zabesifazane by Yunji Lee

Flatter Your Body Primary Function: Iqoqo Lezingubo Zabesifazane by Yunji Lee is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Imfashini Competition Category.

IsilivaImfashini· 2021

Flatter Your Body Primary Function: Iqoqo Lezingubo Zabesifazane

by Yunji Lee

Client: Yunji Lee

Umklomelo Wesiliva we-A' Design Award Winner in Imfashini Category

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Colors

The Design

About Flatter Your Body Primary Function: Iqoqo Lezingubo Zabesifazane

Book Text: I-Flatter Your Body iqoqo lezingubo zabesifazane elinamalukhu ayisithupha adalelwe ukufanela izinhlobo ezehlukene zemizimba. Leli qoqo lihumusha kabusha i-corset, ingubo eyayingakhululekile ukuyigqoka emlandweni. Ilukhu ngalinye linesimo esixegayo kancane esinamastalobho okuboshela abekwe eduze kwesifuba, ukhalo, kanye nezinqe. Ukuqinisa noma ukuxegisa amastalobho ezindaweni ezikhethiwe kunikeza lowo oyigqokile amandla okulungisa isimo sengubo. Iziphrinti zemidwa kanye namapleti kwengeza inkohliso yamehlo esekela umphumela obukeka umuhle. Uboya obulula, ukotini, kanye ne-wool crepe kusetshenziselwa isizini yentwasahlobo nehlobo.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Flatter Your Body Primary Function: Iqoqo Lezingubo Zabesifazane iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Flatter Your Body Primary Function: Iqoqo Lezingubo Zabesifazane ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Flatter Your Body Primary Function: Iqoqo Lezingubo Zabesifazane iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The looks are created with the initial idea to embrace all the different body types. The collection consists of a new revamped version of corsets that were originally discomforting to wear. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially.
Dimensions & Packaging: The whole collection is 6 looks womenswear, size 0-6.
Tags: Optical illusion, Stripe, Corset, Asymmetricity, Embracement
Production Technology: The placement of fabric in each garment also resembles the X-ray of a human body. For example, light and dark blue colored fabrics are layered and patched together, and black is used on the side. Layered items are also presented in the look. As the garments are for the Spring/ Summer season, light wool, cotton, and wool crepe are mainly used. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially. The optical illusion is an additional method that is used to maximize the effect of flattering, and stripe print and pleats are the elements to create the effect. The straps will also create movement in each look, and it will add the effect of optical illusion. The asymmetrical length and unbalanced detail elements will boost the aesthetic.
Design Challenge: The main challenge of this journey was to create the right silhouette and garment construction that resembles a corset but still provide comfort by placing straps at the right place to create the looks that flatter your body shape. Thus, the fabric selection was the most important decision since it resulted in totally different silhouettes depending on fabrics.
Research: The project aims to transform fashion into a non-stereotypical medium, which is used as a tool to help people to express who they are and not to be judged based on what society incorrectly portrays. By the "Beauty Standard" that social media portrays, consumers are being judged by their external looks only.
Inspiration: There exists a desire in human nature to attract and impress by any means necessary and this has been a long-standing goal throughout the history of fashion. A plethora of methods has been employed to achieve this goal. Some of those methods aimed to accentuate, conceal, or even alter the human body shape, but it often results in physical discomfort. Historically, the corset has been developed to satisfy human's goal to flatter the different body figures to fit the "beauty standard" of the era.
Project Duration: The project started in November 2019 and finished in August 2020 in Atlanta, USA.
Operation Flow: The looks can transform the shapes by how much you tighten the straps on the body and where you place the straps depending on the silhouette you want to draw around your body.
Patents: Copyright to Yunji Lee
Image Credits: COPYRIGHT by Yunji Lee,
Photographer, Skye Lin / Model, Allison Head, 2020