NewForm Isikhala Sombukiso by Huainan Jia and Jian Zhu

NewForm Isikhala Sombukiso by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IsilivaIngaphakathi· 2022

NewForm Isikhala Sombukiso

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

Umklomelo Wesiliva we-A' Design Award Winner in Ingaphakathi Category

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The Design

About NewForm Isikhala Sombukiso

INewForm iyisikhala sangaphakathi sendawo yokubukisa ye-brand yase-Italy yemikhiqizo yasegumbini lokugezela, ehlanganisa amamitha angu-224 esikwele eShanghai. Umklamo ulandela umqondo we-brand womsuka wemvelo. Uhlelo nomzila wezivakashi kususelwa ekushintshaneni kokukhanya nobumnyama, kuhlukanisa isitolo sibe yizikhala eziningi ezixhumene. Igumbi eliyindilinga liphethe umsebenzi wobuciko olengayo obizwa ngokuthi i-Dance of Water, ofana neconsi lamanzi ngaphansi kwezibani. Ifasitela elincane elinesango elinabhambhu lwaseShayina lifaka isithombe sesimo esiphilayo. Udonga oluluhlaza okotshani obumnyama nezitshalo eziluhlaza kudabula endaweni yegalari, lapho imikhiqizo iboniswa khona ezindaweni ezahlukahlukene.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

NewForm Isikhala Sombukiso iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. NewForm Isikhala Sombukiso ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. NewForm Isikhala Sombukiso iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.