Luxuriate Indandatho by Masoud Serati Nouri

Luxuriate Indandatho by Masoud Serati Nouri is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ubucwebe Competition Category.

IbhulonziUbucwebe· 2022

Luxuriate Indandatho

by Masoud Serati Nouri

Client: Gemod’art

Umklomelo Webhulonzi we-A' Design Award Winner in Ubucwebe Category

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Colors

The Design

About Luxuriate Indandatho

I-Luxuriate iyindandatho egqugquzelwe ukukhula kwesitshalo kusuka enhlanyelweni eyodwa. Izintambo ezigobekayo ziqala ngaphakathi endandathweni, zidlule egebeni elisemzimbeni bese ziphakama cishe isentimitha eyodwa ngaphezu kobuso obugobhozayo. Amatshe anokusikwa kwemvelo ahlanganiswa nezintambo. Umqolo wendandatho wanda kancane kancane kusuka kumamilimitha ayi-5 esikhundleni esiphansi kuya kumamilimitha ayi-13 phezulu, futhi ingakhiwa ngosayizi noma yimuphi. Indandatho yakhiwa ngedijithali, ikhiqizwe ngokusetshenziswa kokuphrinta kwe-3D nokubumba okuqondile, bese iqedwa ngesandla. Izintambo zingalungiswa ngumgqoki ukuze aguqule ukubukeka kombhalo wobuciko.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Luxuriate Indandatho iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Luxuriate Indandatho ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Luxuriate Indandatho iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The movement of the Protrusion strands from inside the ring, then their protrusion from the gap created on the body of the work and then at the same time moving on the wavy surface and opening them from each other and combining with stones with natural cuts absorbs the viewer's attention and stronger the connection with the artifact.
Dimensions & Packaging: The shank of the piece can be made for any size, which increases from the ending point with a width of 5 mm to the top point with a width of 13 mm in an increasing manner, And the strings start from the inside of the work with a longer length than the circumference of the design itself and are located at the top and at a distance of about one centimeter from the surface of the work.
Tags: Plant, life, ring, change, growth
Production Technology: The design is made after being modeled matrix and zbrush and using 3D printing method and direct casting, as well
as using the art of hands to place and adjust the strings and stones.
Design Challenge: An important challenge of this design is to depict nature in art and especially jewelry in a wayas if it is a theatrical scene for the designer to illustrate a story, while using the art, creates a deep connection with the user to remind everyone, that nature as the main soulof all humans has been forgotten, will be reminisced and enjoy the work of art.
Research: Immersion in the nature and studies on the growth stages of different types of plants led to a common result of how they grow and revealed that a small seed has the power to give birth to a powerful multibranched plant and accompany the plant up to its full growth and fertility and beauty.
Inspiration: Luxuriate uses nature as a mysterious source of inspiration, which tells the story of the growth of several branches of a single seed and the movement and pressure on the layers of the earth that leads to the splitting of the earth, against the soft plant, and after rather sometimes slow and sometimes erratic movements that even effect the environment, reaches its growth and perfectness.
Project Duration: The ideation of the design and its designing started at a swift 9time in early April 2021 and on May 10, 2021, it was completed in Iran and the city of Tabriz.
Operation Flow: Being able to make changes to an inherently fixed artifact transmits excitement to the user, in which adjusting the placement of the strings on top of Luxuriate and achieving the desired visual effect causes more connection with Luxuriate as a part of the nature and a work inspired from it which the user can now hold it at the palm of his hands.
Image Credits: Image #1:Illustrator, Pouya Hosseinzade, Render, 2021
Image #2:Illustrator, Pouya Hosseinzade, Render, 2021
Image #3:Illustrator, Pouya Hosseinzade, Render, 2021
Image #4:Illustrator, Pouya Hosseinzade, Render, 2021
Image #5:Illustrator, Pouya Hosseinzade, Render, 2021