Staom Jewelry Ingaphakathi Lebhuthiki Yemicebo Yezindondo Zezingcweti by Rong Zeng

Staom Jewelry Ingaphakathi Lebhuthiki Yemicebo Yezindondo Zezingcweti by Rong Zeng is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IbhulonziIngaphakathi· 2022

Staom Jewelry Ingaphakathi Lebhuthiki Yemicebo Yezindondo Zezingcweti

by Rong Zeng

Client: Xad

Umklomelo Webhulonzi we-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Staom Jewelry Ingaphakathi Lebhuthiki Yemicebo Yezindondo Zezingcweti

I-Staom Jewelry iyingaphakathi lebhuthiki yemicebo yezindondo zezingcweti ehlanganisa i-square mitha ezingu-200 nobude besitezi obungaba ngu-3 mitha. Umklamo usekelwe emqondweni wokuthi amadayimane nendawo yonke ngokufanayo zimele ukungapheli. Izivakashi zidlula emhubheni, kuvuleke okusekugcineni kwendlela nasendaweni enezibuko, ngokulandelana okuphakamisa uhambo oluqala emhlabeni kuye endaweni yasemkhathini. Kusetshenziswe insimbi engagayeki enezibuko, imabula emnyama enezibuko, upende wobuciko benzimbo, kanye nensimbi engagayeki edwetshiwe. Ukubonakala kwezibuko kanye nezimo ezingahleliwe kunciphisa umuzwa wezindonga futhi kwenza indawo ibonakale ingenamkhawulo.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Staom Jewelry Ingaphakathi Lebhuthiki Yemicebo Yezindondo Zezingcweti iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Staom Jewelry Ingaphakathi Lebhuthiki Yemicebo Yezindondo Zezingcweti ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Staom Jewelry Ingaphakathi Lebhuthiki Yemicebo Yezindondo Zezingcweti iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui