Naive Blue Lab Isithombe Sokudubula Isikhala by SIG Design

Naive Blue Lab Isithombe Sokudubula Isikhala by SIG Design is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IbhulonziIngaphakathi· 2022

Naive Blue Lab Isithombe Sokudubula Isikhala

by SIG Design

Client: Naive Blue

Umklomelo Webhulonzi we-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Naive Blue Lab Isithombe Sokudubula Isikhala

I-Naive Blue Lab iyindawo entsha yokuhlangenwe nakho eyethulwe i-Naive Blue, umkhiqizo ohlinzeka ngezinsizakalo zokuthwebula izithombe. Izindawo ezinemisebenzi ehlukene zihlukaniswa ngombala, ukuze indawo ngayinye ibe nokuzimela nokuvumelana nezimo, futhi ibonise umuzwa ohlanzekile nochwepheshe welabhorethri. Imininingwane eminingi Izilungiselelo nezinto ezinhle zisetshenziswa, ukuze ikhwalithi yesikhala ithuthukiswe. Ngokusebenzisa ukwakheka okumise okwesiqhingi kanye nokunyakaza okuyindilinga, kuhlanganiswe nombukiso ovulekile nokhululekile, kuletha amakhasimende umuzwa wesikhala oguquguqukayo.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Naive Blue Lab Isithombe Sokudubula Isikhala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Naive Blue Lab Isithombe Sokudubula Isikhala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Naive Blue Lab Isithombe Sokudubula Isikhala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.

Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience.
Dimensions & Packaging: The space area is 85 ㎡.
Tags: photo shooting space, experience space, lab, future, clean
Production Technology: Many market research was carried out about target market and similar stores.
Design Challenge: While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
Research: Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers
Inspiration: Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
Project Duration: The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China.
Operation Flow: /
Team Members: Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye
Image Credits: Image#1-Image#5 Photographer: Naive blue